Artificial intelligence as a driver of innovation
Communication has changed fundamentally. Whereas in the past a few gatekeepers scattered information, today everyone has a duty to do so: If you want to be seen and heard, you have to communicate digitally. Not everyone can cope with the pressure to communicate, especially as it goes hand in hand with increased production costs and thus threatens existing business models. We have set out to solve this problem.
AI enables what no editorial or communications team is capable of: analyzing and structuring enormous amounts of data from a wide variety of sources. In this sense, artificial intelligence acts by paving the way for digital communication.
QURATOR – Curation Technologies
Together with nine partners, we are developing a novel technology platform in the research project QURATOR, funded by the German Federal Ministry of Education and Research (BMBF), to support knowledge workers and editors in curating digital content.
Research for the future of digital curation
The goal is to make individual curation activities higher quality, more efficient and less expensive through automation. This includes, for example, the automated tagging of images and videos, the generating of captions and text summaries, or recommendation algorithms for augmented storytelling. In our subproject, we research intelligent assistance systems and interactive storytelling.
In many areas, artificial intelligence is still considered a dream of the future, yet so much is already possible. The challenge is to understand the application contexts precisely and to link intelligent technologies with the existing infrastructure. Then we achieve real results.