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eine neue Zeit

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Research - Artificial intelligence

Artificial intelligence is a field where the future is being negotiated. What innovations are associated with the technology of our time? How can you put its enormous potential to practical use? Are you ready for change?

Artificial Intelligence made in Germany

Already today, we use innovative AI solutions to improve digital communication and explore industry-specific use cases. Our approach is radically holistic and user-centric – from the overall strategy and interaction design, to a vivid user experience and tailor-made applications. For almost 25 years, we have been making digital transformation a success story for our customers.

QURATOR project

As digital communication is becoming more and more important, organisations struggle to manage content, data and knowledge. Content is often stored in several different systems making it difficult to find the relevant information quickly. Meta data of digital assets lack the quality necessary for editorial use. A growing amount of unstructured data is lost for knowledge management preventing organisations from gaining insights into their business processes and supply chains.

The solution? Curation Technologies. The QURATOR Platform provides AI based services to support knowledge workers, business strategists and creators of digital media with intelligent tools that cover the complete content curation life cycle: from automated content analysis and tagging for preparation and enrichment, to production for multiple formats and devices.

3pc GmbH Neue Kommunikation

Intelligent tools for interactive storytelling

As part of the QURATOR project, 3pc develops intelligent tools for interactive storytelling in order to assist editors, content curators, and publishers from cultural and scientific institutions, corporate communication divisions, and media agencies. These providers for storytelling face an increasing challenge to tell engaging stories built from vast amounts of data for a broad range of devices, including wearables, augmented and virtual reality systems, voice-based user interfaces – and whatever the future holds next. In this context, interactive storytelling is defined as new media formats and implementations that far exceed today’s rather static websites.

3pc is currently building an asset management tool that enables users to access media analysis algorithms in an intuitive and efficient way. Media analysis processes text, images, videos, and audio files in order to enrich them with additional information such as content description, sentiment or topic, which is usually a labor-intensive and therefore expensive process often neglected in busy publishing environments. Enriched media becomes machine-readable, allowing storytellers to find content faster and for new connections to be forged in order to create richer, interactive stories. Ultimately, a semantic storytelling machine becomes possible, generating semi-automatically unique and tailored stories, based entirely on users’ preferences.


We develop AI-based technologies for

Health Care

Would you like to learn more about our research work and products in the field of artificial intelligence? Then get in touch with us!