Communicating in a Web 2.0 world
Why the internet? Nobody asks that question any more. And are social networks just enjoying a short-lived hype, or are they a force to be reckoned with? What’s for sure is that as the number of social media users grows, their relevance to online communications is ever increasing.
You might want to challenge the rise of social media, or ignore it, but better still, we suggest you engage with it and think strategically about the benefits these platforms can offer. These days websites are only the starting point for a successful web presence – if you want to get noticed, you need to go where the users are.
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It’s important to select the right tool for your communications needs. If you have multimedia content, Youtube is likely to be the best outlet. If you want to keep your audiences up to date, then Twitter might be for you.
A detailed analysis is the best method for determining how your organisation or business should be positioned in relation to social media. We’ll work with you to develop a social media strategy that will make you stand out online.