Insights - Specialist articles on digital strategy and online communication

• Attracting new audiences through play

  How do I find the programme that suits me? The Dresden Philharmonic Orchestra has ventured down unknown paths: it is using gamification to tap into completely new audiences. "The success of the concert finder has far exceeded our expectations," says Yvonne Rißmann, Digital Marketing Manager at the Philharmonie.

• Email for you: the great potential of newsletters

  A place for background information, for an overview and categorisation - and the opportunity to present yourself and your services to interested target groups: For Tim Bartholomäus, digital strategist and communications consultant at 3pc, good newsletters are an excellent addition to the communications portfolio. Tools such as e-publisher:mail make it easy to create and send them. And they are completely independent of platforms and algorithms.

• The silent architecture of rituals

  Good user experience does not follow technology, but the power of habit: what works is often the familiar. A click, a rhythm, a gesture. Successful UX picks up on these patterns, repeats them, varies them, anchors them. Editor Berke Tataroglu on rituals and how they turn interactions into real experiences, generate resonance and charge digital experiences with meaning.

• Welcome to the web of AI agents

  Will websites soon be a thing of the past? And how can intelligent AI assistants make daily work easier? Stefan Grill, Head of Innovation, takes you on a journey: To see what has changed over the last ten years in terms of AI support for our customers - and to look into a future in which AI simplifies time-consuming work and thus creates space for what only people can do.

• Maturity through digital tools

  Entertainment, communication, information exchange: many of our everyday activities are increasingly taking place digitally, including participation in social life and political processes. Digital tools are often seen as a problem, but they also offer room for new perspectives: they can empower and help to promote civic skills and create responsible citizens.

• Social media pro-social: Choose respectful exchange!

  Constructive exchange instead of slugging it out: You also have a choice when it comes to social media. We are happy to support you in your move to new channels. And we have put together our top five tips for respectful and profitable social media interaction in 2025.

• 19.08.2024

  Explanatory films and interviews: Communicating expertise in video formats

  Conveying information quickly and clearly to an online audience on TikTok, Instagram, YouTube, etc. is considered the supreme discipline on social media platforms. Explainer videos and interviews have therefore become an integral part of the digital knowledge transfer portfolio. But how do you go about it - what types of explanatory films are there and how do I best present myself and my content?

• 10.04.2024

  Webinar: PrivateGPT - Using artificial intelligence without data protection concerns

  In a world where data protection and security are paramount, we have finally reached a turning point in the use of AI systems. Our solution: PrivateGPT. Based on freely available software, it is now possible to utilise the power of Generative Pre-trained Transformer (GPT) completely privately and securely, setting unprecedented data protection standards.

• Webinar: Storytelling is dead - long live storytelling

  The term storytelling has been on everyone's lips for some time now. However, only a few people know what it actually means and how to use it to communicate effectively.

• 27.10.2023

  The top 5 CMS for the cultural sector

  Every theatre, museum or cultural project deserves a stage that shines just as brightly as its art. The digital landscape is diverse, but which content management system is best suited to cultural organisations? Dive into the top 5 CMS with us and find out why e-publisher:stage is the perfect choice for your digital presentation.

• "Good design is subtle but effective!"

  Aesthetics combined with functionality:
  This is what characterises good (web) design.
  Dilan Perera, Creative Lead at 3pc, explains to us why you should sometimes break the rules and how questions are answered together with customers during the creative process

• Digital pre-Christmas magic

  Utilise the power of a popular seasonal tool: An online advent calendar is more than a festive tradition - it's a powerful marketing tool that drives traffic, engagement and sales. We help you reach your target groups in a fun way and strengthen brand loyalty through daily offers.

• Webinar: From text to web text - practical tips for online-friendly writing

  How does it work - attracting attention to your own services and offers in a credible, self-confident and likeable way? Immerse yourself in the world of web copywriting and discover how to make your content convincing on the Internet: Have fun with our practical tips for writing online!

• 24.08.2023

  12 tips and tricks for successful webinars

  Our expert Maria Chiotis reveals the secrets of successful webinars. She guides you through the 12 key tips and tricks, from planning to follow-up, and shows you how to maximise your attendees' engagement. She not only explains the basics, but also shares insider strategies for an unforgettable webinar experience.

• 11.07.2023

  Webinar: Accessible communication in plain language

  Our expert Lea Crescenti answers your questions about easy-to-read language, encourages you to take advantage of opportunities for greater participation and explains its rules - and she introduces you to the four steps for translating your texts.

• 06.07.2023

  Webinar: Reach your target group with WhatsApp, Telegram and Co.

  Our expert Sascha Richter explains how you can get in touch with your audience directly and in real time. In our webinar, you will learn how you can use different media formats to engage your audience and reach new target groups.

• 02.06.2023

  Insight: Don't kill the Messenger

  Nikolas Jonas, Head of Content at 3pc, explains why it is important to utilise the potential of messengers right now.

• 24.03.2023

  The revolution in artificial intelligence

  Overrated trend or inevitable future? Sven Schmeier from DFKI, Arne Köhler and Sören Räuchle discussed the potential and dangers of artificial intelligence in our webinar at
  . The full-length video is available here:

• 27.02.2023

  "We will have more time for creativity" - thanks to AI

  Everyone is talking about AI, or artificial intelligence. But is it scary and threatening - or a useful tool for coping with the constantly growing flood of data? Product Owner Arne Köhler and Frontend Developer Leon Franken work on the development of AI applications at 3pc. They take a look at the possibilities, fascination and hurdles of the new technology and encourage you to enjoy the journey! You are part of something completely new.

• 27.01.2023

  The e-publisher: the CMS of choice

  Easy to use, lean and yet with almost infinite possibilities: e-publisher is the CMS of choice for anyone who favours customised digital solutions. Senior Developer Stephan Betke explains why the variable tool from 3pc is often superior to other systems.

• 22.12.2022

  Untangle knots

  "Concept" - what does that actually mean?
  Anyone who "only" thinks of wireframes that sketch out the design of a website is leaving out a large part of it: Analysis and communication skills play the main role in an extremely exciting field of work, as our expert Britta Bouziane explains.

• 28.11.2022

  Language made easy

  Open up your communication to an extended target group: Easy-to-read language is more than just a requirement for accessibility. 3pc also offers translations of your texts. Our specialist Lea Crescenti explains what the all-round carefree package includes for you.

• 25.11.2022

  Event platforms & community building

  A licence for a video conferencing tool is all you need for a digital event, isn't it? It depends... In this article, Brigitte Erhardt explains what a well-organised event platform can offer and why it can be used to build an enthusiastic and loyal community far beyond the actual event.

• 23.09.2021

  The Wahl-O-Mat: The "pure imposition" as a success factor

  18 million hits in three weeks: The Wahl-O-Mat achieves high access figures with ease. The Federal Agency for Civic Education is behind the content; 3pc is responsible for the design and user-friendliness. Managing Director Armin Berger explains why a demanding application with a simple design has been so successful.

• 02.09.2021

  The new Wahl-O-Mat: More features - more debate

  Compare your political positions with those of the parties. The proven principle of the election tool remains, but now even more is possible: the Wahl-O-Mat has a new look and, above all, new usability. Sonia Binder is the project manager for the Wahl-O-Mat. In this interview, she talks about the new features and the importance of the Wahl-O-Mat for 3pc and for the undecided.

• 17.08.2021

  Don't Cancel, Stream It: Digital events as a new form of live communication

  The coronavirus pandemic created the need to connect people with each other regardless of their location. Digital solutions had to be found for workshops, congresses and team events. 3pc Managing Director Armin Berger talks about how livestreaming events can offer real added value and about the future of digital events.

• 06.11.2020

  Accessibility - Why the topic is so important now

  Since 23 September 2020, a new EU directive on the accessibility of websites and mobile applications has applied to institutions in the public sector. What does the directive say, what are the deadlines and what exactly do you need to do now? We will clarify!

• 19.09.2019

  Borderless network? Accessibility for all!

  What does the future of digital accessibility look like and what innovations will the revised BITV test procedure bring? 3pc expert Nattaphong Kosakul explains what's new, what website operators and agencies should look out for and how AI and innovative assistance systems will continue to break down barriers on the web.

• 05.08.2020

  The Future of Tech

  A dialogue between Martin Wezowksi and Wilhelmina Jewell Sparks about the Future of Tech and transformational innovation.

• 22.04.2020

  A new update is available...

  To be or not to be? Dennis Hartmann describes why software updates continue to fuel our updating society, but why they are a must in terms of security risks and user experience. He also takes a look at the new features of TYPO3 10 LTS.

• 26.03.2020

  Stream me up! Why you should stream during the coronavirus crisis.

  Digital communication has become even more important during the coronavirus crisis: More and more companies and institutions are reaching their target group via webinar, livestream or webcast. What streaming services are available and how do they differ? Dennis Hartmann took a look around.

• 01.11.2019

  "Everyone has to play their part in knowledge management."

  Systems, processes, formats: In this interview, Arne Leichsenring, Director Strategy & Finance at 3pc, explains why knowledge management is much more than just providing a large knowledge warehouse, how new structures can be successfully established in organisations and how a culture of teaching and learning makes a decisive contribution to this.

Artificial intelligence meets marketing

• 06.08.2019

  Will artificial intelligence soon replace sales employees?

  Marketing and sales will change dramatically in the coming years thanks to AI technologies: Machines will learn from customers' data and make product recommendations. In his specialist article, Stefan Grill describes how sales employees can optimise their sales pitches to meet customers' needs through the targeted use of smart technologies.