Online editing and content creation

Competition for attention is becoming fiercer, and high-quality content is becoming increasingly important. Content must be clearly expressed if it is to resonate with your target audiences. To this end, we develop a content strategy and support you with its editorial and design implementation.

Here’s what we offer:

  • The editorial team at 3pc plans and creates content for websites and digital channels.
  • We work with you to develop a content strategy tailored to your target audience and support you with the creation and maintenance of your content.
  • We devise new formats to help you reach your audience and ensure that your content is found by search engines and AI-powered search systems.
"Content is a top priority at 3pc. Our editorial standards reflect this. Our editors think strategically, are true backend whizzes and are politically very astute."

Sonia Binder, Head of Content

Strategic Communication

Strong content is your most important resource for making your voice heard in the battle for attention. In practical terms, this means: easy to find, well-positioned, and well-communicated. And with a bespoke content strategy and content tailored to your target audience, you’re guaranteed to be well-positioned.

Our services

Content Strategy

  • Target Audience and Channel Analysis
  • Content audit
  • Adjustment of page structure
  • Content strategy and writing style guide
  • Format development
  • Storytelling concepts

Advice & Service

  • Consultancy on Accessibility and SEO/GEO
  • Training courses and workshops
  • Editorial guidelines
  • Editorial planning and coordination
  • Proofreading, editing and copy-editing
  • CMS content entry

Content production

  • Topic planning
  • Copywriting and translations
  • Image research / photo production
  • Live-action videos and explanatory videos
  • Animations and infographics
  • Texts in plain language
Our experienced content experts will support you with all your editorial needs: we analyse how best to engage your target audience, how and on which channels content should be strategically placed, and what tone of voice will best convey your communication objectives.

Unique Content

From creation to implementation: we support you with your content strategy. Our editorial team, comprising writers, political scientists, historians, literary scholars and linguists, as well as colleagues with a technical background, has been working together for years and brings a wealth of expertise to the table.

Your website: the heart of your online communication

Whether it’s political communication, websites for the cultural and academic sectors, or for public authorities, associations or businesses: a well-structured, engaging online presence is the linchpin of your digital public image.

We help you reach your target audiences with your content. We work with you to analyse which formats and which writing styles are most suitable, and implement them in a way that is optimised for search engines. We are equally at home with feature articles and profiles, writing in-depth reports or editing authors’ contributions, and we present even complex topics in an accessible way – whether in written form or as a script for an explanatory video. You can rely on our meticulous work: from thorough research and word-count-accurate copywriting to the selection of appropriate visual material.

Do you need support with publishing and maintaining your content? We’re here to help with that too: our experts ensure that your content goes live on time and in line with your style guides, search engine optimised and compliant with the BITV.

Newsletters, social media, campaign design: add-ons with a public impact

Naturally, we’re also on hand for all communication activities centred around your main website: we devise social media strategies and implement them in a way that’s tailored to the channel and target audience, draft newsletters and produce messaging app formats. Our press releases reach their audience, as do our print publications – from leaflets to brochures – and, as part of campaigns or via dedicated landing pages, we ensure interaction with your audience.

An einer dunklen Wand kleben zahlreiche Post-Its, teils in Clustern gruppiert und mit weißen Kreidestrichen verbunden

Content Strategy

Content is the expression of your identity online. We help you present yourself in a compelling way that is tailored to your target audience, using distinctive content.

Eine junge Frau tippt auf einer Computertastatur

Text and image editing

We get to the heart of your messages – for different target audiences across different channels: powerful in their message and spot-on in their tone.

Menschen sitzen im Büro und diskutieren

"Reaching your goal with good content"

Our content creation workshop provides you with the ideal tools to develop content tailored to your target audience.

Blick über die Schulter eines am Schreibtisch sitzenden Menschen: Die Hände liegen auf der Laptop-Tastatur, auf dem Bildschirm ist eine Analyse-Statistik zu sehen.

Search Engine Optimisation – SEO

Effective search engine optimisation lays the foundations for ensuring your content can be found. We implement bespoke SEO strategies or share SEO expertise through workshops.

Blick über die Schulter eines am Schreibtisch sitzenden Menschen: Die Hände liegen auf der Laptop-Tastatur, auf dem Bildschirm ist eine Analyse-Statistik zu sehen.

Getting found in AI searches - GEO

Many searches are now carried out using AI applications. We can help you structure your content so that ChatGPT and similar tools include it in their responses and cite you as the source.

Sectors

Health Culture Science Education NGOs & public authorities Economy  

Support across the board

We’re here to support you if you’d like to tailor your content to your target audience yourself. As an external editorial team, we’ll take care of the editorial maintenance for you. And we’ll work with you to devise strategies, formats and campaigns that will help you reach your audience.

Get in touch – we look forward to hearing from you!

Your contact

Projects: Editorial and Content