What is motion design?

Motion design refers to the creation of moving graphic content. This includes, for example, animated typography, illustrations, icons, logos, interfaces and 3D elements. Motion design is used to convey content in a way that is clearer, more emotive and more memorable — for example, in explanatory videos, social media clips, product animations or digital campaigns. Motion design helps to capture attention, make messages more memorable and increase the time users spend on a page.

What is the difference between motion design and animation?

Animation is the umbrella term for all moving visual content. Motion design is a specialised field that focuses particularly on graphic elements, typography and brand communication. To illustrate: an animated logo is motion design. A moving character that forms part of a film’s story is an animation. At 3pc, we combine both: motion design for brand communication (e.g. logo animations, social media clips) and animation for narrative content (e.g. product videos, storytelling).

What is motion design particularly well suited to?

Motion design is particularly well suited to conveying complex content quickly and in a visually appealing way. Typical areas of application include: Explanatory videos: visualising complex content in an understandable way Product and brand communication: presenting offers dynamically and conveying key messages Social media content: creating engaging content and increasing dwell time Website, UI and app animations: drawing attention and making navigation easier Trade fair, event or presentation materials: supporting professional corporate communication In digital marketing in particular, motion design helps to capture attention and ensure messages are better retained in the memory.

What is the process for a motion design project?

A motion design project usually proceeds in several stages: Briefing & Defining Objectives Clarifying the target audience, message, channel and desired impact Concept & Storyboard Developing a visual concept and a sequence for the animation Design phase Design of illustrations, typography, scenes or 3D elements Animation & Sound Implementation of movement, transitions, effects and, where applicable, music or voice-over Finalisation Delivery in the appropriate formats To ensure we work closely in line with the client’s requirements, there are regular feedback and coordination sessions. This results in an animation that not only looks good but also functions in accordance with the objectives set at the outset.

Motion Design & Animation

Making complex things understandable, telling content emotionally, bringing products to life: from explanatory films, logo animations and social assets to UI/micro-interactions and infographic animations. 3pc is your motion design agency.

Why motion design with 3pc?

Clear storytelling

We translate complex topics into concise motion graphics with a measurable effect.

Reach your destination quickly

From conception to production to your feedback - first results in just a few days.

Low barrier

With multilingual subtitles, strong contrasts and reader-friendly timings for everyone.

Your styling

No run-of-the-mill templates, perfect design in the look and feel of your brand.

Simply from anywhere

Design, production and approvals completely digital and uncomplicated - you set the pace.

Our services

Explanatory films

Explanatory films get to the heart of the matter - clearly and quickly. Whether for websites, social media, campaigns or internal communication: we develop the story, translate it into precise scripts, storyboards and style frames and create a coherent explanatory video as a 2D animation. Our sound design provides structure and supports comprehensibility. Subtitles and barrier-conscious design increase accessibility and reach. Your target groups will be impressed.
Logo animation

We set your logo in motion - subtle or striking, always in line with your design rules. The animation is suitable as an intro/outro for videos, reels and stories, web headers or presentations at the next event. We supply variants for different formats (portrait/landscape/1:1) in the appropriate lengths - with your very own sound design on request. This ensures that your presentation remains consistent and quickly recognisable everywhere.
Social media animations

Short, clear clips for Instagram, LinkedIn, YouTube and TikTok: Your messages understood in seconds - with precise timing, easy-to-read typography and appropriate imagery. We deliver variants in portrait format, landscape format and 1:1 as social media animations for feeds, stories and reels. Subtitles and animated captions ensure comprehension without sound. We adapt your key visual and create concise cut-downs from long explanatory films - for example for invitations to webinars and online events where you want to impress.
UI animation & micro-interactions

Small movements, big impact: UI animations and micro-interactions provide orientation, confirm inputs and explain processes - in apps and on websites. We define movement principles (timing, intensity), animate key states and transitions (hover, loading, success/error) and create prototypes for testing and approval. On request, we deliver variants with reduced movement and prepare the assets for a smooth handover to design and development.
Infographic animations

Numbers, processes and correlations become quickly understandable as infographic animations - for reports, pitches, presentations, websites and science communication. We structure the data story, select suitable forms of presentation (e.g. trends, comparisons, processes) and pay attention to readability, legends and units. This results in clear animations that convey key messages precisely. We can create templates for recurring formats on request.

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References

Berliner Festspiele
Visual campaigns for the Musikfest Berlin

To project Visual campaigns for the Musikfest Berlin
Charité – Universitätsmedizin Berlin
Educate, raise awareness, empower: videos for the "period." app

To project Educate, raise awareness, empower: videos for the "period." app

View more projects

How a Motion project works

Kick-off & Story Development

Together, we clarify objectives, target audiences, key messages and communication channels, set the scope and timetable, and define the criteria for success.

Animation & Review

We animate the graphics and coordinate our work in short feedback sessions. You’ll receive previews and can provide feedback on your motion design directly within the video.

Script & Storyboard

Based on the briefing, we develop the script, storyboard and style frames. We ensure that the tone and visual style are consistent with your branding. We check readability and contrast at an early stage with a view to accessibility.

Deliverables & Adaptations

We provide export files for the web and social media (portrait, landscape, 1:1). Subtitles, audio or silent versions, and shortened versions are available as optional extras. We are happy to optimise the animation for websites, apps and presentations. We can provide source files by arrangement.

Prices

We create customised offers for your scope. We offer packages or framework agreements on request.

Request a quote