Text and image editing
We get your messages across clearly – for different target audiences across different channels: varied, authentic and unobtrusive, yet powerful in their message and spot-on in their tone.
The new leaflet urgently needs a final proofread, the website content is lagging behind the latest company developments, and a new feature would be nice too: many good ideas remain on the back burner due to a lack of time and staff – high-quality, targeted content for online or print media doesn’t just happen by itself.
Get some support: 3pc’s in-house editorial team is here to assist you with all your editorial projects.
Our services
Copy editing
- editorial management and support
- Topic research, copywriting
- Proofreading, copy-editing, editorial revision
BITV, SEO, GEO
- Accessible content
- Search engine optimisation
- Optimisation for AI searches
Photo editorial department
- Image research (databases)
- Photo and film productions
- Infographics and explanatory videos
Concept
- Target audience analysis
- Development of new channel-specific formats
- Social media strategy
Content Editing
- Content management in TYPO3, Drupal, WordPress, etc.
- Tagging
- Metadata maintenance
Coaching
- Writing workshops
- CMS training courses
- Editorial guidelines and sample pages
Copy editing
Whether it’s brand content or service texts, social media posts (including community management) or press releases: as experienced, professional copywriters, we adapt our tone, style and wording to suit the tasks at hand.
We create new copy, edit or proofread your content, or revise it to suit your target audience. We provide conceptual support to ensure that the structure of your content, formats and tone of voice convey your message as a cohesive whole – accessible to all and, of course, optimised for search engines (SEO) and AI-powered searches (GEO).
When it comes to conveying your messages in a way that resonates with your target audience, striking the right note is key. And our copywriting and visual editing team ensures this – in a compelling, stylistically confident and effective manner.
Graphic editorial department
The best way to successfully reach your target audience is when text and images are coordinated, complement one another and, at the same time, consistently reflect your corporate identity.
All image editors at 3pc are trained to search for photographic and illustrative material in image databases, assess it for quality and suitability, and edit the images for print and digital use. Working hand in hand with our design department, we create infographics and animations, whilst our moving-image experts bring the desired visual message to life in real-life videos or explanatory films.
We translate your thematic requirements into a congruent visual language. We are masters of photo series and storytelling with strong, emotional images as well as the transformation of supposedly brittle facts and figures into meaningful infographics.
Content Management
Content supplied to us, whether text or multimedia, is not only editorially reviewed by our online editors and, where necessary, supplemented with media data and metadata, but is also entered into the content management system of your choice in a timely and professional manner. And this is done whilst paying close attention to information architecture, content structure and usability requirements such as accessibility and search engine optimisation.
Training courses
Would you like to handle content production and maintenance yourself? Take advantage of our range of workshops, from bespoke CMS training to content or GEO workshops, right through to writing workshops!
Together, we’ll work on presenting your content in a way that’s tailored to your target audience. The results will be incorporated into a bespoke web manual, a style guide or your editorial guidelines – a reliable foundation for designing your online presence so that it reaches its audience.
