Print design
Print is more than just paper - high-quality printed matter conveys quality, creates trust and is memorable. Especially in a digital world, printed media have a special effect: a stylish magazine, an elegant business card or a high-quality programme generate attention and emotional closeness.
Why print is still indispensable today
Digital communication is fast-moving. Print, on the other hand, is here to stay. Printed materials appear high-quality, credible and personal. They create lasting points of contact with your organisation or company and complement your digital presence perfectly.
A well thought-out print design ensures a professional, recognisable brand image and conveys value and trustworthiness. This strengthens the emotional bond with your target groups. With high-quality business stationery or eye-catching advertising materials, you can ensure consistent communication: a professional public image does not end with the website, offline complements online.
We design it for you:
Posters
Posters and billboards create large-scale attention in public spaces and anchor your brand visually.
Programmes
Whether the complete season programme or the event announcement: An emotional experience begins with a stylish invitation.
Advertising material
Pen, lanyard, cloth bag: giveaways are surprisingly durable and convey your CD to the outside world.
Business cards
High-quality and clear in design: well-made business cards convey an entire image in a small format.
Office equipment
Present yourself in an organised and recognisable way with every correspondence. From the logo and choice of colours to the font and envelope.
Presentations
Whether company folder or handout: well-designed presentation documents convey content, identity and image.
Get outside!
Posters for large-scale outdoor advertising, programme booklets or image brochures that make an impression, admission tickets that are more than just a zero-eight-fifteen tear-off ticket: printed matter can do much more than just convey content! With clear design, strong typography and a well thought-out structure, we ensure a coherent overall appearance in your corporate design. We create print products that are seen, understood and remembered.
Coherent business equipment
Whether stationery, presentation folders or business cards: clearly designed, standardised business stationery conveys seriousness and builds trust. Use the first physical impression of a high-quality business card, anchor your identity in every correspondence and ensure that your presentation folders and business documents are recognised at first glance.
From the idea to the finished print product
With creative concepts, high-quality design and a clear understanding of brand communication, we develop print products that not only look good, but work.
1. consulting & strategy
We analyse your brand, your goals and requirements and work with you to develop a set of materials tailored precisely to your needs.
2. concept & design
Based on your brand identity, we create individual design concepts with a focus on impact, legibility and recognisability.
3. prepress
We coordinate the content and design precisely with you and prepare all print data professionally and error-free for production.
4. printing & finishing
From paper selection to special finishing - we ensure that your print products are produced to a high standard and leave the desired impression.
Support all along the line
We put you in the limelight - in all print variants. But our support extends far beyond print: whether it's a new corporate design including logo design, a cross-media campaign, award-winning websites that reach their audience, or social media appearances including motion design.
At 3pc, experts work hand in hand in areas such as conception, design, websites and editing. Take advantage of our expertise - we look forward to hearing from you!
Print: as important as ever
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Communication is digital these days – why should I rely on print media?
Print media remain an indispensable component of modern communication.
- Building trust: Printed materials often come across as more high-quality and credible than digital advertising.
- Increasing attention: Print does not distract with pop-ups or notifications, thereby enabling greater concentration and ensuring the content is better retained by the target audience.
- Long-term impact: A high-quality brochure is used for months on end, whilst digital content is often quickly forgotten.
- Reaching the target audience: Print also reaches people who are ‘digital-fatigued’ or spend less time online.
Print and digital are not opposites – the best strategy combines both channels for maximum impact.
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What are the advantages of print over digital media?
Printed materials create sensory experiences: the paper quality, feel and finish of brochures, business cards or catalogues help to forge an emotional connection with the brand – in contrast, for example, to a PDF.
Posters – now complemented by digital offline media such as digital display boards – are a feature of public spaces and reach both existing and new target audiences.
Leaflets, brochures, admission tickets and business cards can become lasting mementos; they remain physically present, serving as repeated reminders of an event and thus strengthening the bond.
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How can print complement digital channels?
Print and digital are not opposites, but ideal partners: an omnichannel strategy combining both elements has been shown to increase the success rate by 40–50 per cent compared with purely digital or print campaigns.
Examples of such combinations include:
- QR codes on print materials linkphysical leaflets or posters in public spaces directly to landing pages or video content.
- Print campaigns supported by social media reinforce one another; for example, out-of-home (OOH) advertising combined with Instagram and Messenger posts.
- Personalised print + email follow-up: Printed letters with a personalised salutation speak directly to the recipient and reinforce the logo and branding of the company’s stationery. This increases the open rate of follow-up emails.
- Event marketing: High-quality printed invitations direct recipients to online registration via a QR code.
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Is print sustainable enough for forward-thinking companies?
Yes! Modern print media are surprisingly environmentally friendly:
- Recyclable materials: Paper is biodegradable and often comes from sustainably managed forests (FSC/PEFC certification).
- Durability as sustainability: A brochure that is used multiple times has a better carbon footprint than short-lived digital content that is constantly being reloaded.
- Green printing standards: Many modern print shops offer plant-based inks, recycled paper and carbon-offset production, and use energy-efficient machinery.
- Resource-efficient printing: Digital printing also enables smaller print runs tailored to demand, thereby minimising paper waste.
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In which sectors and industries is print particularly useful?
In principle, print products always make sense as part of a communication strategy. Print is particularly effective in the following areas, amongst others:
- Cultural sector: Well-designed posters in line with the brand’s corporate identity serve as reminders and reach new target groups. Magazines and programme booklets encourage readers to leaf through them repeatedly throughout an entire season or series of events.
- Education: Books and brochures are read more consciously and thoroughly than digital content.
- Events: Here, print is not only ideal for targeted invitations and programme presentations – consistent branding of the venue or take-home giveaways also ensures that experiences leave a lasting impression on participants.
- B2B/B2C marketing: High-quality corporate brochures or annual reports demonstrate professionalism and quality, and not just in the B2B sector.
Print can convey a sense of exclusivity and value (e.g. through finishes such as embossing or spot varnish).
Local businesses reach their customers directly in their local area via leaflets, postcards or posters.
