Theatertreffen: Design and campaign development

Every year in May, the Theatertreffen brings the ten most remarkable productions from Germany, Austria and Switzerland to Berlin. Since 2023, 3pc has been developing the festival's visual campaign based on the Berliner Festspiele's corporate design, which was also created by 3pc.

berlinerfestspiele.de

The typographic wordmark and annually changing colour scheme form the visual core, with the layout of the core elements date and wordmark also evolving with each issue. The campaign includes posters, adverts, the leporello and the cinema trailer as well as social media formats and digital banner applications. A central component is the OOH campaigns, which make the festival visible in Berlin's cityscape. In close coordination with the Berliner Festspiele, the appearance is implemented seamlessly for all analogue and digital channels.