Search engine optimization (SEO)
Search engine optimisation (SEO)
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Is SEO still worthwhile today - despite AI?
Yes, SEO is more worthwhile than ever. This is because AI systems base their answers on the same content that is relevant for Google: well-structured, trustworthy and accurate pages.
Those who are visible on Google therefore also have a better chance of being cited in AI responses.
SEO therefore ensures qualified visitors, brand trust and traffic in the long term - regardless of advertising budgets.
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How long does it take for SEO results to become visible?
SEO is a medium to long-term measure.
Initial improvements (e.g. through technical optimization or better indexing) often become apparent after 4-8 weeks.
Noticeable increases in ranking and traffic usually occur after 3-6 months. The exact period depends on the competition, initial situation and objectives.3pc works with clear performance measurement and regular reporting so that you can track progress at any time.
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What does 3pc do for search engine optimization?
3pc offers holistic SEO consulting and implementation from a single source. We develop each SEO strategy individually.
- We start by taking stock: we check which search terms are relevant for your topics and how well your site is currently found by search engines.
- We make recommendations for optimizing the technical basics (loading times, page structure, crawlability).
- A keyword strategy is just as much a part of the targeted improvement of content as clear semantics, an effective link structure and consistently set metadata.
In workshops, we impart the editorial SEO guidelines relevant to your content to your editorial team.
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For which websites is SEO useful and how do you get started?
SEO is useful for all online presences: 3pc supports organisations from business, culture, science and the public sector - from medium-sized companies to nationwide institutions.
Overall, SEO helps you become more visible online and reach your audience.
Getting started is straightforward: 3pc offers a free initial SEO consultation on the current findability of your website. We then plan possible next steps together.
More visibility, more attention, more traffic
Search engine optimization (SEO) is a key component in making your organisation or company known and successfully attracting users to your offerings. SEO is integrated into your digital communication: it is not an isolated measure or a technical add-on, but a strategic lever that makes your content visible, relevant and effective - for people and for search engines.
Google or ChatGPT?
Whether classic search engines such as Google, Bing and DuckDuckGo or AI-supported search systems such as ChatGPT, Perplexity or Gemini: proper search engine optimization creates the basis for your content to be findable.
Building on this, GEO (Generative Engine Optimization) for AI searches is another aspect that is gaining in importance: content must not only be indexable. It is also important that it is structured and categorised in such a way that AI systems can correctly record, cite and include it in answers.
SEO and GEO go hand in hand. SEO ensures visibility and technical clarity, GEO extends this to include optimization for AI-supported search and response systems.
Our services
Inventory
We check what the most important search terms for your topics are and how well your site is found by search engines with them.
Technology
We analyse the structure of your website and ensure that your content is technically clean for crawlers.
Topic analysis
We identify important topics and provide optimization tips in terms of relevance, popularity and competitiveness.
Editorial office
We create sample pages or revise your content using important keywords, with clear semantics, a clean link structure and consistently set metadata.
Workshops
We show your editors how to set up and maintain your content in an SEO-friendly way, structure it and make expertise visible.
Support
We remain at your side - through regular monitoring including tips for optimizing your site or through support on call.
How do I ensure that I am found?
SEO strategy and target definition
SEO is a customised strategy. That's why every SEO project starts with a clear focus: Who is your target group and what questions do its members have? What makes you stand out from your competitors? What goals are you pursuing with your new SEO strategy and what measurable data shows success?
Content strategy
Your content should be well structured and offer real added value for your target groups, then it will also be categorised as relevant by search engines. Showcase your experience and expertise and make a name for yourself as a trustworthy authority in your field with easy-to-understand, up-to-date content (E-E-A-T).
Solid technology as an invisible foundation
A strong SEO strategy needs a good technical foundation. Short loading times (LCP), fast responsiveness and interactivity (INP) and a stable visual presentation (CLS) are central elements of core web vitals: they ensure good performance and therefore a positive user experience.
XML sitemaps, clear crawler instructions via robots.txt, logical internal linking and correctly set metadata also ensure that search engines can efficiently capture and evaluate your content.
Monitoring and continuous optimization
SEO is not a one-off project, but an ongoing process. Regular monitoring shows you which pages are visited the most and how search engines rank them or which search results are clicked on by the most users. This allows you to identify highlights and weak points and make adjustments accordingly.
SEO as part of your communication strategy
At 3pc, we never look at SEO in isolation. We see it in the context of your content strategy for relevant, user-centred content and as an organic counterpart to paid media, the paid (advertising) search results (SEA).
Social media, industry portals and other external mentions/links additionally increase your authority and are also honoured by search engines.
Overall, SEO becomes a long-term lever and a central building block for your online communication.