Theatertreffen 2023: Berliner Festspiele unveil new campaign!
Das von 3pc entwickelte Corporate Design schlüpft ins Gewand des renommierten Festivals.
As part of its new overall visual identity developed with 3pc, the Berliner Festspiele have presented the campaign for the 2023 Theatertreffen. The festival takes place from 12 to 29 May and the poster campaign has already found its way into the entire cityscape. Unmistakably part of the new corporate design, but still striking in their own right, the posters are presented in a lilac colour to match the season and graphically pick up on what the Theatertreffen stands for in 2023.
In the 60th edition of the festival, the Theatertreffen asks which themes, social processes and political changes are shaping theatre today. And how they can be made artistically productive, through which encounters and which exchanges. How can a protected and at the same time open space be created for diverse perspectives on the difficult questions of our time? Together with the audience, the theatre as a space of possibility will be explored, discussed, expanded and celebrated.
Further information on the development process of the Berliner Festspiele's new corporate design can be found HERE