Mehr Zukunft – Biotech und Gesundheitswirtschaft in Potsdam / Potsdam-Mittelmark
Marketing Campaign for the Potsdam / Potsdam Mittelmark Region
Potsdam and the Potsdam-Mittelmark district are not only vibrant regions; they are also key biotech and healthcare hubs with great potential. To further develop existing potential, raise the region’s profile and improve networking amongst key stakeholders, the state capital Potsdam and the Potsdam-Mittelmark district commissioned a marketing campaign for the healthcare cluster in 2015 as part of the joint GRW regional budget.
The campaign aims to reach a wide range of target groups in future, including skilled workers, tourists, corporate clients and cooperation partners for future projects, as well as patients for healthcare facilities. The aim is to convince them all of the locational advantages of this region close to the capital. At the same time, the aim is ideally to attract new investors and driving forces
The state capital, Potsdam, has entrusted a project consortium with the first phase of its initiative: alongside 3pc, LEO-IMPACT Consulting GmbH and the communications consultants from Grill und Thiem GbR also played a key role. The project was presented at a press conference in Potsdam on 15 March.
Together, the project partners have developed a location profile, a marketing strategy and a corporate identity for the region. Workshops with regional stakeholders and representatives helped us to develop not only a comprehensive marketing concept but also a catalogue of measures, including the corporate identity.
A bespoke campaign website featuring the new corporate design also demonstrates the successful implementation of the project.
The marketing concept is now set to be implemented by 2018.