Research
In our research projects, we focus on one question in particular: How can we translate the variety of digital possibilities into applications that make life easier? We utilise the most innovative technology - artificial intelligence.
Artificial intelligence as a driver of innovation
AI assistants for digital communication, AI-optimised maintenance processes for industrial plants, citizen participation with gamification in hybrid spaces: our current research projects on the innovative use of artificial intelligence are aimed at practical everyday solutions.
AI makes it possible to do what no editorial or communications team can do: analyse and structure the enormous amounts of data from a wide variety of sources. In this sense, artificial intelligence acts as a trailblazer for digital communication.
Artificial intelligence is still seen as a dream of the future in many areas, but so much is already possible. The challenge is to understand the application contexts precisely and to link intelligent technologies with the existing infrastructure. Then we can achieve real results.
