Concept

We observe and analyse, we experiment and generate new ideas. Our claim, which is renewed every day: innovative and sustainable solutions that are truly relevant - for users as well as for society. We create concepts with vision.

"We don't use off-the-shelf methods, we create customised solutions with empathy and heart. User-centred and in open partnership with our customers to achieve the best results for everyone."

Britta Bouziane

Optimum results through sound conception

Conceptualisation - this is first of all a process of reflection to determine your goals: What are the challenges? What do you want to achieve and what are the needs of your target groups? Once we have understood this, we outline solutions and create a genuine user experience that inspires people - well thought out and results-orientated.

User-centred design: focus on the expectations of the target groups

In order to develop successful concepts, we focus on a high level of user-friendliness, intuitive usability and an optimal user experience.

Our analyses, which determine the requirements of all stakeholders, form the foundation. We then collaboratively develop ideas that we continuously review. The aim of the design is to harmonise the requirements of our customers with the technical requirements and the needs of the users.

Analysis

Goals workshop
SWOT analysis
Heuristic analysis
Benchmark analysis
Qualitative interviews
Quantitative survey
Stakeholder map
Workshop for target group analysis

Concept

Ideation workshop
Information architecture
Navigation structure
Paper prototyping workshop
Wireframes
Content workshop
Proof of concept
Detailed concept

Continuous optimisation

Usability testing
Web analysis
Experience Map
Hypothesis profile
Lean UX

In the spirit of the design thinking process, our approach is based on an open-ended, radically individualised approach: we think in terms of goals, not measures.

Innovative solutions thanks to workshops

The best concepts are created in a collaborative process - in workshops. The interplay of different perspectives that arises here provides the breeding ground for fundamental innovations and sustainable solutions. Our claim: all participants see the workshops as an opportunity and actively contribute. We want to unite the voice of each individual with the strengths of collaborative processes and provoke a spirit of optimisation: for optimal results.

Design Thinking

Understanding, observing, finding ideas: The development of digital services, content and products requires a process in which we get to know target groups and stakeholders alike, define possible solutions and use prototypes to pave the way for concrete solutions.

User Research

For us, people always take centre stage. Accordingly, we listen carefully, observe and learn from the users of digital applications. The insights we gain form the perfect foundation for sustainable ideas and solutions.

MORE ABOUT THIS

User Experience/User Interface Design

At the heart of every application is the communication of content - but what good is the best content if it is not clearly structured or inconsistently presented? Our design is functional, content-activating and visually convincing - an experience that harmonises aesthetic, functional and emotional factors.

Storytelling

Not every piece of information is a story. But good stories attract attention and can generate enthusiasm for products and content. The concept and dramaturgy are crucial here. What is your story?

Workshops

Workshops are the place where digital strategy begins. Whether analysis and strategy workshops, creative workshops, design thinking seminars, workshops on design development and structuring the content of your digital offering - we work with you to develop solutions for specific issues.