Concept

We observe and analyse, we experiment and generate new ideas. Our claim, which is renewed every day: innovative and sustainable solutions that are truly relevant - for users as well as for society. We create concepts with vision.
"We don't use off-the-shelf methods, we create customised solutions with empathy and heart. User-centred and in open partnership with our customers to achieve the best results for everyone."

Britta Bouziane

Optimum results through sound conception

Conceptualisation - this is first of all a process of reflection to determine your goals: What are the challenges? What do you want to achieve and what are the needs of your target groups? Once we have understood this, we outline solutions and create a genuine user experience that inspires people - well thought out and results-orientated.

User-centred design: focus on the expectations of the target groups

In order to develop successful concepts, we focus on a high level of user-friendliness, intuitive usability and an optimal user experience.

Our analyses, which determine the requirements of all stakeholders, form the foundation. We then collaboratively develop ideas that we continuously review. The aim of the design is to harmonise the requirements of our customers with the technical requirements and the needs of the users.

Analysis

  • Goals workshop
  • SWOT analysis
  • Heuristic analysis
  • Benchmark analysis
  • Qualitative interviews
  • Quantitative survey
  • Stakeholder map
  • Workshop for target group analysis

Concept

  • Ideation workshop
  • Information architecture
  • Navigation structure
  • Paper prototyping workshop
  • Wireframes
  • Content workshop
  • Proof of concept
  • Detailed concept

Continuous optimisation

  • Usability testing
  • Web analysis
  • Experience Map
  • Hypothesis profile
  • Lean UX
In the spirit of the design thinking process, our approach is based on an open-ended, radically individualised approach: we think in terms of goals, not measures.

Innovative solutions thanks to workshops

The best concepts are created in a collaborative process - in workshops. The interplay of different perspectives that arises here provides the breeding ground for fundamental innovations and sustainable solutions. Our claim: all participants see the workshops as an opportunity and actively contribute. We want to unite the voice of each individual with the strengths of collaborative processes and provoke a spirit of optimisation: for optimal results.

Talk to us