Concept

We observe and analyse, we experiment and generate new ideas. Our claim, which is renewed every day: innovative and sustainable solutions that are truly relevant - for users as well as for society. We create concepts with vision.

This is what we offer you:

  • 3pc relies on a well-founded concept as the basis and guideline for digital projects and websites.
  • After analysing the current situation, we hold workshops with all those involved to highlight challenges and goals and develop solutions together.
  • We use creative methods to sharpen our focus on your target groups and their needs, plan the navigation structure and content or develop wireframes.
  • The finished concept serves as the starting point for an online presence that you enjoy working with and that appeals to your users in the long term.
"We don't use off-the-shelf methods, we create customised solutions with empathy and heart. User-centred and in open partnership with our customers to achieve the best results for everyone."

Britta Bouziane

Optimum results through sound conception

Conceptualisation - this is first of all a process of reflection to determine your goals: What are the challenges? What do you want to achieve and what are the needs of your target groups? Once we have understood this, we outline solutions and create a genuine user experience that inspires people - well thought out and results-orientated.

User-centred design: focus on the expectations of the target groups

In order to develop successful concepts, we focus on a high level of user-friendliness, intuitive usability and an optimal user experience.

Our analyses, which determine the requirements of all stakeholders, form the foundation. We then collaboratively develop ideas that we continuously review. The aim of the design is to harmonise the requirements of our customers with the technical requirements and the needs of the users.

Analysis

  • Goals workshop
  • SWOT analysis
  • Heuristic analysis
  • Benchmark analysis
  • Qualitative interviews
  • Quantitative survey
  • Stakeholder map
  • Workshop for target group analysis

Concept

  • Ideation workshop
  • Information architecture
  • Navigation structure
  • Paper prototyping workshop
  • Wireframes
  • Content workshop
  • Proof of concept
  • Detailed concept

Continuous optimisation

  • Usability testing
  • Web analysis
  • Experience Map
  • Hypothesis profile
  • Lean UX
In the spirit of the design thinking process, our approach is based on an open-ended, radically individualised approach: we think in terms of goals, not measures.

Innovative solutions thanks to workshops

The best concepts are created in a collaborative process - in workshops. The interplay of different perspectives that arises here provides the breeding ground for fundamental innovations and sustainable solutions. Our claim: all participants see the workshops as an opportunity and actively contribute. We want to unite the voice of each individual with the strengths of collaborative processes and provoke a spirit of optimisation: for optimal results.

Design Thinking

Understanding, observing, developing ideas: Together we analyse target groups and stakeholders, define solutions and pave the way for implementation with prototypes.

User Research

People are always at the centre of everything we do. So we listen, observe and learn from our users. The insights we gain form the foundation for sustainable ideas and solutions.

User Experience/User Interface Design

Good design makes content accessible and tangible: clearly structured, consistent and visually strong - an interplay of function, aesthetics and emotion.

Storytelling

Not every piece of information is a story. Good stories generate attention and inspire enthusiasm for products and content. Concept and dramaturgy are crucial - what is your story?

Workshops

Workshops are the starting point for your digital strategy. Together, we develop solutions for specific issues - from analysis and strategy to design and structure.

Talk to us