Content is the expression of your identity on the web, with your content you show your character. Because content is the basis of your communication and interaction with your users. This is where you need to be convincing - credible, self-confident and appealing to attract attention to your services and products.

Whether it's online-friendly writing, search engine-optimised text creation or barrier-free preparation of your digital offerings: A workshop on content creation provides the ideal tools for creating content that is tailored to your target group.

In the first part of the workshop, we will focus on the topics of structure and composition as well as writing for the web. In the second part of the workshop, we want to develop a consistent language style together. Finally, in the third and last part of the workshop, we will develop the necessary planning steps for editorial content production.

We will enable you to create digital content that meets the interests and needs of your users. The workshop also forms an ideal basis for an editorial guideline that can be used as a tool for internal knowledge transfer and can be continuously supplemented and optimised.

Create a user experience

How can your content offer emotional added value and prioritise the interests and needs of your users? We help with the development of narratives and the translation of information into images and style. So that your content can inspire, entertain, educate, inform and help - and thus retain users.

Increase visibility

High-quality content is the key to more visibility and conversions. We want to help you turn visions into content and maximise visibility through attractive and coherent content. We teach techniques on how to create content that is interesting for both your target group and search engines and is quickly found by your users.

Communicate in a target group-orientated way

Create content that not only meets the needs of your target groups, but also takes into account the language of your users and is played out on their preferred channels. We help you to keep an eye on your communication goals and to harmonise all communication measures.

Conserve editorial resources

The aim is to produce high-quality, on-budget and on-time content that combines communication goals and target group needs and fulfils campaign goals and channel strategies. We work with you to establish editorial and technical processes to ensure consistently high quality in the creation and publication of your content.