Workshop "Reach your goal with good content"
Make the most of digital communication tools and reach your audience with relevant content
The workshop
Content is the expression of your identity on the web, with your content you show your character. Because content is the basis of your communication and interaction with your users. This is where you need to be convincing - credible, self-confident and appealing to attract attention to your services and products.
Whether it's online-friendly writing, search engine-optimised text creation or barrier-free preparation of your digital offerings: A workshop on content creation provides the ideal tools for creating content that is tailored to your target group.
In the first part of the workshop, we will focus on the topics of structure and composition as well as writing for the web. In the second part of the workshop, we want to develop a consistent language style together. Finally, in the third and last part of the workshop, we will develop the necessary planning steps for editorial content production.
We will enable you to create digital content that meets the interests and needs of your users. The workshop also forms an ideal basis for an editorial guideline that can be used as a tool for internal knowledge transfer and can be continuously supplemented and optimised.
The facts
Kick-off meeting
Workshop (preparation, realisation and documentation)
Optional: Editorial guide
Create a user experience
How can your content offer emotional added value and prioritise the interests and needs of your users? We help with the development of narratives and the translation of information into images and style. So that your content can inspire, entertain, educate, inform and help - and thus retain users.
Increase visibility
High-quality content is the key to more visibility and conversions. We want to help you turn visions into content and maximise visibility through attractive and coherent content. We teach techniques on how to create content that is interesting for both your target group and search engines and is quickly found by your users.
Communicate in a target group-orientated way
Create content that not only meets the needs of your target groups, but also takes into account the language of your users and is played out on their preferred channels. We help you to keep an eye on your communication goals and to harmonise all communication measures.
Conserve editorial resources
The aim is to produce high-quality, on-budget and on-time content that combines communication goals and target group needs and fulfils campaign goals and channel strategies. We work with you to establish editorial and technical processes to ensure consistently high quality in the creation and publication of your content.
Our approach
Needs-orientated: We listen. Through dialogue, we find out where there is a need for action and how we can best set up the strategy development process.
Co-creative: The best ideas are developed together. We actively support you and your team in development processes and thus ensure a high level of acceptance.
Target group-orientated: We develop products and offers tailored to your needs and interests - from the analysis to the detailed concept.
Practice-orientated: We measure ourselves by practical results. We always develop our concepts and solutions with a view to good realisability.
Participants
The content workshop is aimed at participants who are responsible for or develop content in their organisation. It is also designed for participants who coordinate and implement communication and therefore know users and company goals well.
Programme of the workshop
Kick-off meeting
The starting point is a joint familiarisation meeting in which we develop an understanding of the challenges, goals and processes of your content creation. The kick-off meeting is also used for concrete workshop planning
Workshop part 1
In the first part, taking into account the specific requirements of your organisation, we will develop recommendations for content creation, focusing mainly on the topics of content structure and composition as well as writing for the web.
At the beginning of the workshop, we focus on previously unused opportunities and reveal how the potential of your content can be optimally utilised. In a presentation, we summarise the most important key points of digital content creation: From the basic rules of writing to structure, barrier-free content preparation and search engine optimisation.
We will then discuss questions such as: What particular challenges need to be considered in your own organisation? What recommendations and rules need to be established? And what could make the work of the editorial team easier?
Workshop part 2
In the second part, the aim is to develop a consistent language style and work together in a writing workshop to develop techniques to harmonise text tonality and target group-oriented content.
Before we move on to the writing workshop, we will start with an impulse presentation and discuss and evaluate examples to sharpen our focus on what makes good online content.
Workshop part 3
Develop workflow
Together we define who produces content, whether and what training is required to create content, who publishes content, how quality assurance is ensured, who takes part in editorial meetings and who is responsible for topic planning.
Our team
Our team consists of editorial and design experts with extensive experience in workshops and content production.