A laboratory for all theatre arts: The HfS Ernst Busch
The Ernst Busch Academy of Dramatic Arts (HfS) is one of the most renowned state universities in Germany and is unique in its orientation as a laboratory for all theatre arts. In order to establish the university as a strong digital brand, 3pc realised a comprehensive relaunch of the website. The aim of the associated communication strategy was to maintain and further increase the number of applicants.
A clear and focussed design
Clear information about the programme and the application process, current dates for interested parties - based on these communication goals, we first developed the rough and detailed concept together with the HfS Ernst Busch. Based on this and the CD, we then created a clear and focussed design for the website that guides users quickly and intuitively to the information relevant to them.
Great flexibility in website design
For the technical implementation, we opted for the TYPO3 content management system, which makes updates easier for editors and offers great flexibility when setting up the website. A specially programmed feature in the new login area for students also allows them to create a digital sedcard - their own profile page that they can manage themselves. They can also upload audio recordings there to make it easier for visitors to the website to pronounce their names correctly. The feature also offers students another opportunity to present themselves with an audio recording on their sedcard.
The calendar of events
In addition, we have integrated an event calendar for the various (rehearsal) stages of the Academy of Dramatic Arts. Editors can create an event there and use a timetable to enter various dates with different dates. A linked ensemble display leads interested parties to the students' profile pages.
