Digital consumer policy events

The Federation of German Consumer Organisations (vzbv) campaigns for strong consumer rights and sees itself as an advisor and competence centre for politics, business and administration. As an umbrella organisation, it pools the interests of Germany's 16 consumer advice centres and a further 28 consumer policy organisations.

The vzbv's Consumer Policy Forum is an annual format at which consumer policy topics from the areas of food, agriculture and nutrition are discussed. In 2022, the topics of sustainability, regionality and a healthy and animal-friendly diet were on the agenda. Other event formats such as empowerment and active participation will follow.

A space for dialogue and discussion: 3pc worked closely with the vzbv team to develop the forum's new landing page. As a central event location, it provides interaction tools such as live surveys and Q&As for users in addition to the livestream. In our in-house studio, the set was set up according to the topic and equipped with technical equipment.

vzbv.de

International Green Week

On 27 January 2022, the Consumer Policy Forum took place on the topic of "Sustainable, animal-friendly, regional and healthy". 3pc provided the studio and realised and managed the media production and livestream.

Watch the video

Health policy

The consumer policy event on the topic of "Empowerment and active participation" was held on 20 June 2022 to promote greater patient orientation in the healthcare system. The livestream and studio as well as various media such as an animated key visual, an animated explanatory film and a street survey were realised.

Watch the video

German Consumer Day 2022

Once a year, the Federation of German Consumer Organisations organises the German Consumer Day in Berlin. At this central consumer policy event, the vzbv discusses current developments and challenges in consumer policy together with guests from politics, business, science, civil society and the media. 3pc was responsible for the website, the subtitled live stream on the website and the interaction between participants and contributors in the 3D green screen studio. A feedback form was also integrated, which was displayed in the interaction tool immediately after the end of the event.

Graphic design before the animation of the explanatory film

All projects

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

The projects that move us are socially relevant, they matter. At the same time, they enable and inspire us to try out new ideas and concepts.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.