Digital consumer policy events
The Federation of German Consumer Organisations (vzbv) campaigns for strong consumer rights and sees itself as an advisor and competence centre for politics, business and administration. As an umbrella organisation, it pools the interests of Germany's 16 consumer advice centres and a further 28 consumer policy organisations.
The vzbv's Consumer Policy Forum is an annual format at which consumer policy topics from the areas of food, agriculture and nutrition are discussed. In 2022, the topics of sustainability, regionality and a healthy and animal-friendly diet were on the agenda. Other event formats such as empowerment and active participation will follow.
A space for dialogue and discussion: 3pc worked closely with the vzbv team to develop the forum's new landing page. As a central event location, it provides interaction tools such as live surveys and Q&As for users in addition to the livestream. In our in-house studio, the set was set up according to the topic and equipped with technical equipment.
International Green Week
On 27 January 2022, the Consumer Policy Forum took place on the topic of "Sustainable, animal-friendly, regional and healthy". 3pc provided the studio and realised and managed the media production and livestream.
Health policy
The consumer policy event on the topic of "Empowerment and active participation" was held on 20 June 2022 to promote greater patient orientation in the healthcare system. The livestream and studio as well as various media such as an animated key visual, an animated explanatory film and a street survey were realised.
German Consumer Day 2022
Once a year, the Federation of German Consumer Organisations organises the German Consumer Day in Berlin. At this central consumer policy event, the vzbv discusses current developments and challenges in consumer policy together with guests from politics, business, science, civil society and the media. 3pc was responsible for the website, the subtitled live stream on the website and the interaction between participants and contributors in the 3D green screen studio. A feedback form was also integrated, which was displayed in the interaction tool immediately after the end of the event.
Graphic design before the animation of the explanatory film
