Don't kill the messenger - use it!
by Nikolas Jonas, Head of Content
01 June 2023
Messengers are becoming more and more popular every year: the majority of the population, regardless of age, now use them on a daily basis. In 2022, 60% of 16- to 74-year-olds in Germany used services such as WhatsApp, Telegram, Facebook Messenger etc. At the same time, traditional forms of communication such as email newsletters continue to lose importance.
Advantages of using Messenger for you and your target groups
Communication via Messenger has clear advantages! The open rate is over 90% (email: 30%), the click rate is ten times higher at 35% than with a newsletter by email (3.5%).
The push messages reach users directly and in real time on their smartphone. No algorithm like social media, no spam filter like email and no risk of ending up in the trash. Instead, your message is sure to arrive - and multimedia content such as GIFs, graphics, videos or audio clips are always played out correctly and directly. Use surveys to analyse your target group or a quiz to convey your content in a fun way.
Whether daily news, weekly or monthly messages or one-off information on events or ticket sales - no matter what content you want to inform people about, sending it via Messenger is the perfect tool for your content.
Sounds good? - Our 3pc messenger experts will take care of the implementation for you! You can provide us with the content, or we can create it in consultation with you - from research and text creation to audio production incl. voice-over to videos or quizzes. Community management included - because we are your competent partner when it comes to messenger communication: Don't kill the messenger - use it!
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