Content 2 go with a Messenger channel
Content is king! Your content helps you establish your position, showcase your offerings and reveal your character. Get closer to your audience: share your messages via smartphone – and connect directly with your target groups.
The boost for your content
It’s always with us, always to hand: we almost feel a bit out of sorts without our smartphones. So why not use this very medium to bring your own news directly to your audience – right where everyone is already hanging out, on WhatsApp, Signal, Telegram and the like?
Make the most of the possibilities offered by your own messenger channel! Getting started is incredibly simple: all you need is the desire to share your content via chat. We’ll take care of the rest.
We’ll set up a messenger channel using our versatile e-publisher:connect, through which you can send content at the click of a button. And off you go: your subscribers will receive the content you choose as a push notification on their smartphones – whenever and as often as you like.
Our services
Analysis & Planning
We analyse which channels you can use to reach your target audiences and develop a tailor-made content strategy.
Setup & Configuration
We set up the messenger on the selected channels and optimise the technical aspects and the brand’s recognisable visual identity.
Editorial team
We create high-quality, messenger-optimised content (text, images, videos, links) – tailored to your target audiences.
Campaign management
We plan posting or campaign sequences on a scheduled basis, incorporating A/B testing where required.
Community Management
We manage your community professionally in accordance with the rules drawn up with you, thereby increasing engagement.
Reports & Optimisation
We track key metrics (open rates, engagement, clicks, conversions) for reporting and optimisation.
The whole range of possibilities
As well as traditional text and image posts, you can also make use of other media formats to present your content in a variety of ways: spark curiosity about your offerings with a quiz, paint a picture in people’s minds with an audio post, or whet their appetite for more with short videos – and reach new target audiences at the same time.
Your content – our expertise
Sit back and relax: we’re experts in simplifying things – leave the editorial work to us. If you’d like, we’ll distil your content into short, concise messages and present it in a way that’s tailored to your target audience. We’d also be happy to take care of community management for you and respond to feedback.
Take advantage of our many years of experience: for example, the bpb Messenger channel ‘Your Daily Dose of Politics’, which we manage on a daily basis in collaboration with the Federal Agency for Civic Education (bpb), was awarded the Politikaward in the ‘Digital Public Affairs’ category.
Operate in the same spaces as your target audience
The big advantage of a messaging channel is that a large proportion of communication – both business and personal – already takes place via messaging or chat services such as WhatsApp, Telegram and iMessage. So why not meet customers right there, on the screen of their mobile devices?
Send your content to your subscribers via popular channels at the click of a mouse – whether you want to keep them informed about political developments, cultural events or scientific achievements, or perhaps keep your staff up to date with internal news.
Strengthening bonds through chat
Gone are the days when you could gauge the success of your newsletter almost exclusively by click-through rates, or when your clients were reluctant to provide feedback publicly via social media: a messaging channel also serves as a direct chat between you and your recipients.
This enables you to engage in an inspiring and direct dialogue with your target audience. This benefits both sides: you learn more about your audience – and the fact that you’re accessible is appreciated and rewarded.