Competition for attention is becoming fiercer, and good content is becoming increasingly important. Content must speak a clear language so that it reaches the target groups. We develop a content strategy and support you in the editorial and creative realisation.
This is what we offer you:
The editorial team at 3pc plans and creates content for websites and digital channels.
We work with you to develop a target group-orientated content strategy and support you in editing and maintaining your content.
We design new formats to reach your audience and ensure that your content is found by search engines and AI searches.
"Content has a very high priority at 3pc. Our editorial standards are accordingly high. The editors think strategically, are real backend acrobats and are politically alert."
Sonia Binder, Content Expert
A strategy for successful communication
Strong content is your most important resource for being heard in the competition for attention. In concrete terms, this means: easy to find, well positioned, well communicated. And with a customised content strategy, you are guaranteed to be well positioned.
Our experienced content experts support you in systematically analysing, planning, implementing, controlling and managing your digital content. We analyse how to address your target group correctly, how content should be strategically placed and what tone of voice you should use to optimally convey your communication goals.
Our content strategy not only makes your content and messages available, but also brings them to life. To do this, we identify relevant topics, help develop narratives, analyse your target group structure and define the necessary information architecture.
Our editorial team has been working together for years and has expertise from various sectors and departments. We get to the heart of political messages and give your corporate communications the right twist.
Writing texts in plain language is more than just using simple words. Our trained team will guide you step by step in breaking down communication barriers: To do this, we work with you to identify the key messages and translate them in accordance with the rules for plain language.
Not every piece of information is a story. But good stories attract attention and can generate enthusiasm for products and content. The concept and dramaturgy are crucial here. What is your story?
Creating glossary entries, setting links in the text or explaining abbreviations - tasks that take a lot of time for editors. Based on practical use cases, we have therefore developed an AI-supported editing tool that takes on precisely these tasks and greatly simplifies workflows.
If you don't secure a place in the top ranks on Google & Co, it's difficult to be recognised in the digital jungle. Whether with native search engine optimisation or Ad Words campaigns, our SEO experts will get you to the top. We develop customised SEO concepts and take care of the long-term optimisation of your website.
Many searches are now conducted using AI applications. We help you make your content easily citable so that ChatGPT and similar tools can include it in their responses and credit you as the source.
YouTube, Twitter, Instagram, TikTok or Facebook after all? And your own messenger channel? With a digital campaign, you can draw the attention of users and target groups to your services or products and communicate your services in the best possible way.
Our services
Content strategy
Target group, channel and content analysis
Definition of brand identity and communication goals
Information architecture and page structure
Content concept and writing style guide
Format development
Storytelling concepts
Advice and service
Content audit
Accessibility and SEO consulting
Editorial manuals and instructions
Training and workshops
Editorial planning and coordination
Proofreading, editing, editing
CMS maintenance
Content production
Topic and image research
Text creation in easy language or search engine optimised on request
Video creation and post-production
Photo creation and editing
Animations and infographics
Translations (EN, AR, ES, FR, others on request)
Unique content
From creation to realisation: we support you with your content strategy. Our editorial team of authors, political scientists, historians, literary scholars and linguists as well as colleagues with a technical background have been working together for years and bring a wealth of expertise to the table.
We are comfortable with reportage and portraits, designing and editing dossiers or author contributions, writing newsletters and producing messenger formats. We start with well-balanced research, write texts to the letter and, of course, supply the appropriate visual material.