Text and image editing

The new flyer urgently needs a final edit, the website texts are lagging behind current company developments and a new dossier would also be nice. Unfortunately, many good ideas often remain in the drawer due to a lack of time and human resources. This is because high-quality, targeted content for online or print media is not created on the side. The in-house editorial team at 3pc supports you with all your editorial projects.

Our online editorial team: versatile, flexible, available every day

We are a well-coordinated team of authors, political scientists, literary scholars and linguists as well as colleagues with a technical background. Each of us brings expertise from different sectors. But that's not all: thanks to our many years of editorial and journalistic experience, we are humanities chameleons: sometimes as historians we research the background to the Cold War, sometimes as extremism experts we delve into the sinister machinations of far-right networks or as election campaign observers we answer our users' questions - in real time.

As intellectual all-rounders, we always think in terms of the whole package: Which concept is best suited to this or that target group? Which text form is the right one to convey our message? Which linguistic style do we decide on? What role can image and video formats play? Can graphics present the topic simply and clearly?

In addition to the topic and format concept and text creation, we as language acrobats are also happy to edit or proofread your content or revise it to suit the target group - and then integrate it into your content management system.

From service texts to social media posts

Not all text is the same. Different communication situations and formats require different styles. For example, image content and service texts, social media posts and press releases differ significantly in terms of tone, approach and wording. This requires professional, experienced copywriters.

With our online editors, you can draw on the many years of experience of writers for print, TV, radio and, above all, online media. For our clients from the worlds of politics, science, culture and business, we have mastered various writing styles and communicate confidently and accurately. Our team sees itself as a mediator between the communication goals of our partners and the information needs of their target groups.

To ensure that the result serves the specific goals of our partners, content strategy considerations are part of all text work at 3pc. We also take accessibility into account when producing and maintaining content and, of course, optimise texts for search engines.

Infographics, illustrations, sharepics: Our picture editors

Our picture editors are very aware of the ever-growing importance of visual communication: after all, digitalisation is changing our perception and our culture is becoming increasingly visual. Our experience shows that successfully addressing target groups is best achieved when text and images are coordinated, complement each other and each offer added value.

All photo editors at 3pc are trained in researching photographic and illustrative material, assessing its quality and suitability and editing the images for print and digital. To do this, we use various image databases or work with renowned photographers and photojournalists for high-quality photo and film productions in order to effectively stage the desired image statement. We also write captions, index and archive the material, check usage rights and take care of licences.

Your CMS - always up-to-date and well maintained

Our online editors not only check the content supplied, whether text or multimedia, and add media data and meta information where necessary, but also enter it into the content management system of your choice in a timely and professional manner. And this is done with strict consideration of information architecture, content structure and usability requirements (accessibility, SEO) - because we know only too well that the devil is in the detail.

Quality assurance and coaching

Would you like to realise content production and maintenance in-house, but your online editorial team needs a small update, final corrections or new ideas and qualified feedback from outside from time to time? We are happy to support our partners in the long-term creation of high-quality content by providing guidelines for text creation as well as training for CMS, copywriting or accessibility. We also offer ongoing writing coaching and project-based author management: critical, creative and constructive.