Corporate Design

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Your unique appearance thanks to our excellent experience

Your image should be standardised, consistent, sustainable - and above all unique. Your corporate design is therefore strongly determined by strategic considerations. It should follow a design concept that represents your company as a strong unit in your external and internal communication.

Your appearance reflects your history and your stories. It is characterised by your identity and the people and personalities of your company. We draw on this when analysing and defining your objectives and strategically develop your strengths. In doing so, we always have your individual goals and requirements in mind. As experts in digital communication, we are aware of the enormous range of different communication channels that need to be utilised. We create lasting, scalable basic building blocks so that your visual presence succeeds on all levels and all channels.

We make a statement with your brand

We work on an interdisciplinary basis and focus on the optimal link with other disciplines: The realisation of your corporate identity in a coherent, graphic appearance takes place in accordance with our holistic approach together with our conception, the content strategy and the marketing department. Our designers understand corporate design as a sustainable measure that harmonises functional and aesthetic factors. Your corporate identity must move with the times - but we always combine this with the requirement for our designs to last.

Why corporate design is important

Corporate communication (CC), corporate identity (CI) or corporate design (CD): Behind these terms lies a targeted communication strategy to represent your company in a congruent image both internally and externally. An essential component is the corporate design, the visual appearance of your company or institution. It characterises your public image. And this image goes far beyond the requirements of good design: at best, it conveys quality awareness and, if possible, your quality standards, which are transferred to your services. Your corporate design also determines how you are perceived within your organisation. It contributes significantly to how strongly employees identify with your company and its values.

The aim of corporate design is to make your brand recognisable, arouse sympathy and create trust and identity. It defines central design features and elements such as colours, logos, fonts and imagery, which are incorporated into all important communication channels: business stationery, advertising materials, brochures, flyers and, of course, your digital appearance, for example via your user interfaces, social media profiles and, of course, your website.