Digital campaigns
At the centre of a successful digital campaign is a specific approach across various channels. We are of the opinion that classic offline measures for external presentation are not yet obsolete.
Breaking old thought patterns with digital campaigns
Can I still get the attention of my target group with a poster campaign or are analogue channels simply no longer up to date? How useful is an ad campaign on social media for customer retention, is the organic reach completely sufficient?
Whether you need more attention for your services or products, want to increase your sales or communicate your services in the best possible way - with a digital campaign and a customised strategy from us, you can address users and target groups in social networks in a very targeted manner.
Vimeo or YouTube, Twitter, Instagram, TikTok or Facebook? And your own messenger channel? Communication via social media is non-stop, sometimes confusing and subject to various cycles and fashions.
When designing your digital campaign, we start by focussing on the communication objective: What and who do you want to reach? Who should see and recognise you? We think across all channels - while a social media campaign is the right answer for one person, a digital-analogue mix can have its full effect elsewhere: Analogue measures that are combined with digital campaigns and only then achieve their effect. For example, a classic poster campaign in public spaces, which reaches a large number of people selectively, can draw attention to a digital campaign, which in turn is reinforced via online marketing and social media.
(Online) marketing. From the idea to the realisation
Whether political campaigns, information, product or image campaigns: We support and advise you right from the brainstorming stage and the conception of your digital campaign with communicative incentives. We implement strategies, campaigns and processes, work with you to define what needs to be achieved to ensure maximum success and evaluate them - always with the aim of achieving your corporate and brand objectives in the best possible way.
To ensure that your digital campaign really grabs the attention of your target group, it is important that all phases interlock. We can support you all the way - from the initial brainstorming, design and concept development to implementation, editorial support and monitoring.
From target image to target with campaign planning
Objectives and target group are defined in the first phase. We work with you to create a vision that takes your organisational strategy into account and always keeps an eye on the budget.
Ideas are developed on the basis of a wide range of processes and creativity techniques and then captured in wireframes.
The concept is then implemented: we advise you on the timing of the campaign, define the workflow and determine responsibilities. A suitable project management tool supports coordination.
(Digital) communication Which channel do you want to be present on and when? How can the individual communication measures be optimally interlinked? We will be happy to support you in deciding who does what, when and where.
Evaluation We assess the success of the campaign using measurable key figures. The aim here is to jointly compare whether the objectives set at the beginning have been achieved.