Digital political communication

Political communication in the digital age means rethinking the public sphere. Citizens and potential voters have long since expanded their analogue reality to include a digital one. Even if this takes place virtually, it is now irrevocably linked to everyday life - and it is impossible to imagine the world of work without it.

Becoming aware of your own digital role

Information can be accessed individually on digital platforms and in social networks and is available at any time. Users play an important multiplier role in the exchange of ideas and information. Participation in this communication is an aspiration and part of everyday life for political actors. In terms of multi-channel communication, it is important to fulfil non-linear narrative requirements and to skilfully extend and link content across multiple platforms.

Knowing the potential and limitations of social media, being aware of your own digital role and implementing structured storytelling based on suitable formats are the basis for successful digital political communication.

Citizens and politics in dialogue

This can make a significant contribution to a balanced debate based on reliable information. Empowering citizens to engage in a realistic and fact-based discourse with each other and with political actors is a crucial element of the democratic public sphere, especially the digital one.

We support you in political communication with the development of digital strategies and target group-orientated communication measures and the classification of your own role within a network.

From analysis to content strategy

Analyses

  • Benchmarking and environment analyses
  • Target group analyses
  • Impact measurement
  • Persona stories

Content strategy

  • Multi-channel communication
  • Social media strategy
  • Digital storytelling
  • Campaign management
  • Community management
  • Formats and platform-appropriate choice of topics, e.g.
    • Crisis communication
    • Dialogue with citizens
    • Core political topics
  • Development of editorial plans and processes
  • Implementation consulting for media productions

Workshops

  • Digital agenda setting
  • Development of communication goals
  • Definition of user groups in the digital realm
  • Idea development for new, prototypical formats using design thinking and creativity methods
  • Cross-media campaign development