Search engine optimisation (SEO)
More success, more attention, more traffic
The digital data jungle is growing unstoppably. The success of your products or services now depends not only on quality, but also on visibility online. In order to make content findable, it helps to understand and take into account the search intentions of users.
What good is the best content if nobody knows about it?
Search engines are crucial for access to information, because relevance is the most important factor for the crawlers and bots that search the web day and night. Only relevant content is included in the search index. So if you can be found, you will increase the traffic to your website and thus attract more attention. The content and structure of the website should therefore be adapted so that it can be found more easily by search engines such as Google & Co.
If you are not visible, you give away the chance to be seen. 100 per cent of our customers have achieved a top 10 ranking thanks to our SEO strategy - some have even achieved first place.
The golden SEO rules
The following parameters play an important role in search engine optimisation:
- Structure of the website
- Keyword research
- Keyword selection
- Search intention of the users
- Traffic analysis
- Information architecture
- Excellent content
- Loading times
- Responsive design
- Continuous monitoring and analysis of optimisation
Our concepts not only pay attention to usability, but also to clean optimisation. This means that they can be flexibly adapted in the event of search engine algorithm changes - such as a Google update.
Search engine optimisation: Evaluation of the status quo
Using Google Search Console, Sistrix and web statistics software such as Matomo and Google Analytics, we analyse your status quo with regard to the relevant factors. We evaluate the search impressions and visibility of your pages on Google, what the hits on the page look like so far and where they come from. We also analyse the keywords in terms of relevance, popularity and competitiveness.
As part of the competition and competitor analysis, we evaluate HTML codes, analyse crawling problems, content quality and link popularity. The analysis is an important basis for the initial optimisation concept. On-page, we optimise the link structure on your website in addition to the page content and the image material for the image search. We advise you on off-page measures that will increase the popularity of your content and complement SEO with our expertise in the field of social media marketing.
Trends and monitoring
As constant maintenance is necessary in this context, we constantly check your domain popularity and the ranking of your pages in the search engines and make adjustments if necessary. We monitor search impressions using suitable webmaster tools. We react to search term trends and adjust them. Outstanding monitoring provides you with an overview of the success of the SEO measures. We are also happy to provide regular analyses as part of our support.