Quick Check Digital Channels
Based on a holistic analysis of strengths and weaknesses, we advise you on how to optimise your digital communication
The Quick Check
From website to newsletter to social media: Digital communication is an integral part of a modern communication mix. With a targeted evaluation of your channels, we help you to uncover previously unutilised potential and communicate more efficiently. In doing so, we focus on your goals as well as the interests and needs of your target groups.
As part of the quick check, we analyse content, design, tonality and attitude as well as the cross-media interaction of the channels. Does your language match the chosen channel? Is the menu navigation on your website clear enough? Do your core messages come across accurately?
The aim is to gain a reliable overall impression and identify potential for improvement. You will receive recommendations for short-term quick wins as well as for the long-term development of your communication.
The facts
Kick-Off Meeting
Presentation of the internal analysis with discussion (approx. 3.5 hours)
Evaluation
Our approach
Needs-orientated: We listen. Through dialogue, we find out where there is a need for action and how we can best set up the strategy development process.
Co-creative: The best ideas are developed together. We actively support you and your team in development processes and thus ensure a high level of acceptance.
Target group-orientated: We develop products and services based on the needs and interests of users - from the analysis to the detailed concept.
Practice-orientated: We measure ourselves by practical results. We always develop our concepts and solutions with a view to good feasibility.
Participants
Our offer is aimed at people who want to make communication in their organisation more targeted and efficient: Managers of PR, marketing and communications teams as well as specialists and editors.
Procedure of the Quick Check
1 / Joint kick-off
First of all, we want to get to know you: In a digital kick-off meeting, we discuss what your goals are and where the biggest challenges currently lie for you. And, of course, we'll decide together which digital channels we can analyse.
2 / Strengths and weaknesses analysis
During the analysis, we work with a heuristic method in which a multidisciplinary team of experts from conception, editing, strategy, design and technology analyses the channels and compiles and evaluates current problems and potential. The result is your individual strengths and weaknesses profile.
3 / Presentation of results and dialogue
In a working meeting, we present the results of our analyses and make specific recommendations for action. There will of course be room for questions and discussion. Following the meeting, you will also receive written documentation.
Our team
Good communication is the optimal interplay of strategy, design and content. We combine an analytical and conceptual approach with creative ideas and an eye for the essentials. Find out more about our teams: