3Landesmuseen Braunschweig
3Landesmuseen Braunschweig united under one umbrella brand
From Vermeer and Rubens to dinosaurs, dioramas, battle axes and atomic clocks: all of this can be found in the three state museums in Braunschweig, which include the Braunschweig State Museum, the Herzog Anton Ulrich Museum and the State Natural History Museum. Since 2007, they have been working together, which also affects their public relations work and external presentation. As part of the relaunch, which was commissioned to 3pc as experts in digital cultural change, the digital strategists developed the website of the 3Landesmuseen under a common umbrella brand.
A concept that connects
For the relaunch, we developed a finely detailed concept that allows each museum to develop its own presence under the umbrella brand. This is made possible by a sophisticated information architecture and stringent user guidance - flanked by a strong but reduced design and a colour coding system that guides users and ensures that the various museums have a high recognition value even when combined.
"The 3Landesmuseen and 3pc worked very well together, the process was very well structured and managed."
One content concept for three museums
The content concept was also tailored to this: While the news is published on a superordinate level on the website, editors can place the information on exhibitions individually for each museum - this is not only an efficient solution for the online editorial team of the 3Landesmuseen, it also provides visitors with the best possible information. Thanks to automated opening hours that take into account the requirements of the various museums, the work and organisational effort is reduced. The open source CMS TYPO3, which we once again relied on for this project, enables the greatest possible flexibility.
The relaunch has brought the houses closer together
Successful digital transformation
As is so often the case, we have seen in this project that intensive work on digital also has an effect on analogue: The relaunch has brought the companies closer together - processes have been rethought, readjusted and the understanding of the digital transformation in various departments has increased.
