The perfect concert in just a few clicks

The world of classical music is limitless - how do I find the concert that really suits me? The Dresden Philharmonic Orchestra relies on a playful concert finder.
We developed the new tool together: In just a few steps, it shows which concerts from the current programme match a certain personality type - gamification as a gateway to new classical music experiences.
The success of the concert finder has far exceeded our expectations.
After a year of using the Concert Finder, it’s clear that this innovative tool plays a much bigger role than previously thought in raising awareness of the concert hall—as evidenced by feedback from the audience.
The numbers speak for themselves. Of the more than 10,000 users tracked in the first year alone, nearly one in six purchased a ticket. Nearly two-thirds of these purchases came from completely new or occasional customers—the idea of using gamification to attract new audiences has been a complete success.
- Learn more in the interview “Attracting New Audiences Through Play”
Really good! Nice questions, very good suggestions. Booked something straight away! Keep up the good work!
The birth of the digital concert guide
The Concert Finder was created as part of the digital reorganisation of the Dresden Philharmonic Orchestra: in joint workshops and an open working atmosphere, we developed ideas for the content, controls and functions together with the Dresden Philharmonic Orchestra, which were continuously refined with the help of usability tests. The result is a low-threshold tool in a modern, user-friendly and barrier-free format - accessible and tangible for everyone.
It was great! I'm 19 and you have assessed me perfectly, I'm thrilled.
Cool idea, it was fun :) Many thanks to the developers for the relaxed and creative introduction to the somewhat elitist topic of classical music!
Doors open to everyone!
The Concert Finder is part of a broader strategy by the Dresden Philharmonic to reach new audiences:
- Interactive multimedia website and social media strategy: Open Stage for Musical Worlds
- Finding your way in paradise with a new chatbot







