Customer Experience Festival

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

The projects that move us are socially relevant, they matter. At the same time, they enable and inspire us to try out new ideas and concepts.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.

Leafworks stands for tailor-made customer service: as a young consultancy, it specialises in exceptional customer experience and user-friendly customer service projects. Leafworks has already implemented numerous communication projects for clients such as emmy and thyssenkrupp - with a high degree of creativity and a strong commercial focus.

Leafworks

The business event with a difference

From storytelling to axe throwing

With the CX Festival 2023, Leafworks, in collaboration with 3pc, created a place of networking, inspiration and experience for the customer experience community. Over three summery days in September, participants were offered a varied programme of sporting activities, keynotes and workshops at Wake & Camp Ruhlsdorf - in an impressive setting at the foot of the Kiessee lake.
The festival in figures

More than 200 visitors, 50 speakers and 20 artists took part in this very special networking event. Amid inspiring panel discussions and keynotes, SUP yoga, DJ sessions and adventurous camping, the team members from Leafworks and 3pc were able to prove one thing above all: Business events can be informative and entertaining at the same time.

CX Festival 2023

"When we set out to organise the first CX Festival 2023 in Brandenburg, we knew how important it was to have an experienced partner at our side. 3pc was just that - and more."

Malte Lensch, Senior Solution Consultant

From conception to realisation

3pc supported Leafworks in the realisation of the festival at all levels. The focus was on the development of an event concept, which was worked out in close cooperation as a "work in progress" project. In a joint workshop, the basis for further event planning was first created and a concrete target image was developed. The conceptual elaborations formed the basis for the profitability forecast of the event, in the course of which 3pc prepared a cost calculation. In addition to the conceptual and organisational preparation, we were also responsible for the actual implementation: from programme and personnel management to ticketing and on-site participant management, the team ensured that everything ran smoothly. With the branding of print materials and the production of video recordings, 3pc was also jointly responsible for the creative part of the event. In the follow-up, we ensured the evaluation and reporting of the event in order to assess the success of the festival.

In addition to planning the various programme highlights, the logistical coordination of the B2B event was a particular challenge. As idyllic as the venue is in the middle of Brandenburg's lake district, travelling to the event by public transport is just as challenging. With the help of car pools and an on-demand shuttle service, all visitors were able to reach the event in comfort. Thanks to the positive response, a save the date for the CX Festival 2024 has already been announced.