European Language Data Space
Data for everyone - explained in animated form
Under the motto "Data for everyone - Share. Connect. Benefit.", the EU Commission and the European Language Data Space (LDS) project consortium want to establish a trustworthy and effective data market: The aim of the LDS is to exchange language resources in the public and, above all, the private sector, always in line with the EU data strategy.
As part of a LinkedIn campaign for the project, we created the design and animations for a five-part explanatory film series.
"What is the Language Data Space?", "Why should I share data in the Language Data Space?" or "How safe is the European Language Data Space?": Explanatory films are the means of choice for conveying answers to such complex questions in an understandable and audiovisually catchy way.
Visual clarity and choice
We have used striking claims and catchy new icons and implemented the animated clips in selected colours of the project CI. The fact that they work both with the audio switched on and off makes them consumable as LinkedIn posts at any time and also increases accessibility.
Giving more people access
Stylishly animated colour areas, the integration of logos as well as animated text overlays and infographics contribute to the successful communication of the sometimes complicated facts. We created the English-language voice-over using an AI voice in order to communicate the content presented in an aural way and thus make it accessible to even more people.
Information snacks for the general public
The result is entertaining and visually modern explanatory videos that draw the viewer's attention to the important content: In comprehensible, impressive morsels, they convey the functionalities, terms of use and added value of the European Language Data Space to a broad target group - in line with the motto "Share. Connect. Benefit."
