Experience technology -<br/>the German Museum of Technology reinvents itself

Lively, rich in contrast and true-to-life: this is the German Museum of Technology, one of the most visited museums in Berlin and one of the leading technology museums in Europe, attracting children and families in particular, but also researchers and experts. Together with the Stiftung Deutsches Technikmuseum Berlin (SDTB), we relaunched the website in terms of content, design, graphics and technology. The museum's Science Centre Spectrum is now also much more visible in the digital cosmos.

German Museum of Technology

The website as a new space

... and as a central communication tool: with this conceptual goal in mind, we set about designing the architecture of the Museum of Technology's digital cosmos. As a further "space", the website should not simply copy the museum's character into the digital realm, but stand on its own, independent of the physical location.

"The digital offering is different from the analogue one. It is not a copy, but a different experience."

Dr Tiziana Zugaro, Press, Public Relations and Marketing

Witch's house, workshop, cloud chamber: the events calendar provides new clarity.

The centrepiece of the website is the multifunctional calendar. A clear and intuitive interface makes it easy to search for events. Various filters, such as dates, event types, age groups/target groups and venues help users to find the right offer.

A plug-in makes it possible to integrate and display partial lists of all events as a list on various pages. Various criteria can be set to automatically display the appropriate events. Each event has its own detail page so that it can be easily launched via social media channels. Practical for users: Individual events can be added directly to your own calendar and are linked to an ICS file.

Highlights of human history: The individual object takes centre stage

To ensure that individual objects are not lost in the permanent exhibition and receive the appreciation they deserve, collection items of particular importance are presented as highlights on the website.

Nothing is as it seems!

With over 150 experimental stations, the Science Centre Spectrum invites visitors to discover scientific phenomena, scientific backgrounds and technical operating principles in a fun way - touching is expressly encouraged! The website presents the various main topics clearly and vividly.

Reinvention: Workshops and card sorting

In workshops, we used a canvas to illuminate and cluster the target groups, developed user stories and carried out card sorting. One important aspect was the topic of accessibility in order to reach as many users as possible. We also developed concepts to better address other target groups, e.g. people with a migration background or domestic and foreign tourists, in the future.

Technology for everyone!

Visitor Services, Digital Strategy, Library, Archive, Public Relations, Collection: During the conceptualisation phase, it was not only important to bring together the various target groups, but also the different departments of the foundation.

All projects

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

The projects that move us are socially relevant, they matter. At the same time, they enable and inspire us to try out new ideas and concepts.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.