From logo to website - new corporate design for KBB

A new look for the vernissage: As the federal government's artistic showcase, KBB - Kulturveranstaltungen des Bundes in Berlin GmbH - organises a diverse cultural programme with the Berlinale, the Berliner Festspiele, the Gropius Bau and the Haus der Kulturen der Welt. The "facilitator and host" of internationally significant cultural productions now appears on a website that we have visually revamped - complete with a new corporate design and strengthened by an overarching communication strategy.

kbb.eu

Impulses that inspire

With its work, the KBB sets impulses, irritates and stimulates thought. We have taken up this special role in the redesign of the logo and taken it further: the word mark with the sequence of letters KBB is simple and easy to read, but at the same time dances out of line. The K stretches slightly towards the B and thus tilts out of the harmonious position as a small moment of irritation.

Simple understatement as the basis for glitz and glamour

Anyone who sets the stage for others also leaves the glitz and glamour to them and tends to wear their own "wardrobe" with understatement in the background. We have visualised this idea in the design of the new KBB website: The simple, barrier-free online presence presents KBB's diverse tasks and colourful topics without overlaying them with its own eye-catching graphics.

White, black, rainbow

Strong, prominently placed images and videos nevertheless take users into the dazzling world of art and theatre. Against the black and white backdrop of the website, the visual language takes on a special radiance and authentically places the KBB at the centre of attention as a cultural producer.

Three business units, one communication strategy

Defining common goals, finding a common language: In addition to the corporate design and the website, we worked with KBB to develop a communication strategy for the relaunch that strengthens the cultural organiser as a central authority in Berlin's cultural sector. In the end, it was clear the stage for the organiser.

All projects

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

The projects that move us are socially relevant, they matter. At the same time, they enable and inspire us to try out new ideas and concepts.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.