Charta der Vielfalt e.V.
More diversity in the world of work
Charta der Vielfalt e.V. is Germany's agenda setter in the field of diversity management. The aim of the employer initiative is to promote diversity in companies and institutions. With our relaunch, we have expanded the target groups and simplified the organisational processes for Charta employees and potential signatories.
Our usability formula for the charter: less time for bureaucracy, more time for diversity management.
Charta der Vielfalt e.V. is one of Germany's most important players when it comes to diversity in the world of work. The aim of the relaunch was to emphasise the social relevance of the association via digital channels.
Almost 3,000 companies and public organisations have already signed the charter, including 3pc.
Dimensions of diversity
Part of the navigation and content concept of the new site is the diversity model, which - at various levels between personality and organisational structure - records certain factors and characteristics and thus describes differences and similarities between people. With the help of these 'diversity dimensions', companies and institutions can structure their diversity management - or simply navigate visitors to the website to appropriately tagged content and topics.
"3pc is an agency at eye level."
The whole range
In future, Charta wants to address significantly more target groups. We worked with Charta in workshops to analyse user behaviour to specify what these are and how best to reach them. We also developed a modular and expandable concept for the menu structure using card sorting.
Realigning the digital strategy
Because every customer has different requirements, we customise our workshop methods to meet their individual needs and requirements. With our seminars, we pursue a fundamental goal: to understand the users and place them at the centre of our thinking - because this is the only way for digital communication to have the best effect.
Unnecessary approval loops, time-consuming media management? Complicated, manual processes hindering your day-to-day work? Not with 3pc - we know how to make a good backend!
Uncomplicated registration
One important tool is the registration process for signatories, which we developed for the Charter at the end of 2014. This runs quickly and conveniently via a clearly structured online form. It is based on a TYPO3 extension that we have upgraded to TYPO3 8. This not only ensures transparency, but also saves time. Editors can control the fully automated process - from registration to the submission of all documents - from the backend if necessary, and signatories can follow the process in an internal area.
