+More future -<br/>innovative campaign for more life science

The highest density of scientists in Germany, world-class research, a strong start-up healthcare industry and much more: The Potsdam / Potsdam-Mittelmark region is developing into a leading biotech and life science location in Germany. In order to further promote this innovative industry, the Potsdam and Potsdam-Mittelmark economic development agencies have launched the marketing campaign MORE FUTURE, which we are realising together with our partners Grill und Thiem GbR and LEO-IMPACT Consulting GmbH.

more-future.info

Innovation through co-operation

A key aim of the campaign is to raise the profile of the location beyond the region.

Many companies in the region, including those in medical technology and biotechnology, would also like to be better networked. Because networking brings co-operation.

With this goal in mind, we have brought together various players and jointly developed strategies in workshops and networking events on how to create new innovations from more co-operation.

Marketingkampagne für Investitionen und Gründungen im Gesundheitsbereich

"With this campaign, we want to draw the attention of investors, scientists and companies to our region and encourage them to relocate here."

Stefan Frerichs, Head of Economic Development for the City of Potsdam

Gesundheitsbereich Potsdam: Zielgruppe Investoren, Wissenschaftler und Unternehmen

"We have networked the players in our workshops. The first collaborations are already beginning to mature."

Armin Berger, Managing Director 3pc

3pc develops themed websites as a central campaign element

At the heart of the campaign to raise awareness and promote the health region of Potsdam are (so far) five themed websites, which we have developed and technically realised - from the concept to the design and editorial creation of the content to the implementation in the backend. We programmed a Campaigner CMS specifically for this purpose.

Intuitive Menüführung der Marketingkampagne für die Gesundheitsbranche in Potsdam/Potsdam-Mittelmark

The websites focus on different topics in order to appeal to different target groups: Skilled workers looking for jobs, companies and institutions that are innovative, or potential investors and start-ups looking for funding opportunities.

The health and technology region of Potsdam has a lot to offer, so our campaign was able to draw on the full potential: Clinics and rehabilitation facilities as well as companies operating in areas such as biochemistry, biotechnology, pharmacy and optics, photonics, laboratory analysis and diagnostics. With its numerous clinics, thermal baths and spas and its proximity to Berlin, the region is also experiencing a health tourism boom. The trend towards telemedicine is also already being realised here.

3pc produces an image film that showcases the strengths of the region.

Marketingkampagne Potsdam/Potsdam-Mittelmark Slogan

Marketingkampagne Potsdam/Potsdam-Mittelmark: Storytelling

Our storytelling tells success stories

Our editors travelled through the region to track down the stories, places and personalities that make the region what it is. We conducted numerous interviews and created memorable storytelling portraits.

Corporate Identity für den Gesundheitsstandort Potsdam/Potsdam-Mittelmark

Corporate identity - clear, modern and inviting

3pc developed the complete corporate identity of the campaign, with a powerful logo, convincing claiming and high-quality advertising material.

In this way, the health location and the Potsdam Technology Centre with its numerous educational and research institutions and science parks are optimally presented and made even more visible to investors and other financiers.

"We want to build a strong network from which innovations can emerge."

Eveline Vogel, Head of Economic Development Potsdam-Mittelmark

Marketingkampagne für die Gesundheitsbranche in Potsdam/Potsdam-Mittelmark

All projects

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

The projects that move us are socially relevant, they matter. At the same time, they enable and inspire us to try out new ideas and concepts.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.