Landeshauptstadt Potsdam +More future -
+More future -
innovative campaign for more life science
The highest density of scientists in Germany, world-class research, a strong start-up healthcare industry and much more: The Potsdam / Potsdam-Mittelmark region is developing into a leading biotech and life science location in Germany. In order to further promote this innovative industry, the Potsdam and Potsdam-Mittelmark economic development agencies have launched the marketing campaign MORE FUTURE, which we are realising together with our partners Grill und Thiem GbR and LEO-IMPACT Consulting GmbH.
Innovation through co-operation
A key aim of the campaign is to raise the profile of the location beyond the region.
Many companies in the region, including those in medical technology and biotechnology, would also like to be better networked. Because networking brings co-operation.
With this goal in mind, we have brought together various players and jointly developed strategies in workshops and networking events on how to create new innovations from more co-operation.
"With this campaign, we want to draw the attention of investors, scientists and companies to our region and encourage them to relocate here."
"We have networked the players in our workshops. The first collaborations are already beginning to mature."
3pc develops themed websites as a central campaign element
At the heart of the campaign to raise awareness and promote the health region of Potsdam are (so far) five themed websites, which we have developed and technically realised - from the concept to the design and editorial creation of the content to the implementation in the backend. We programmed a Campaigner CMS specifically for this purpose.
The websites focus on different topics in order to appeal to different target groups: Skilled workers looking for jobs, companies and institutions that are innovative, or potential investors and start-ups looking for funding opportunities.
The health and technology region of Potsdam has a lot to offer, so our campaign was able to draw on the full potential: Clinics and rehabilitation facilities as well as companies operating in areas such as biochemistry, biotechnology, pharmacy and optics, photonics, laboratory analysis and diagnostics. With its numerous clinics, thermal baths and spas and its proximity to Berlin, the region is also experiencing a health tourism boom. The trend towards telemedicine is also already being realised here.
3pc produces an image film that showcases the strengths of the region.
Our storytelling tells success stories
Our editors travelled through the region to track down the stories, places and personalities that make the region what it is. We conducted numerous interviews and created memorable storytelling portraits.
Corporate identity - clear, modern and inviting
3pc developed the complete corporate identity of the campaign, with a powerful logo, convincing claiming and high-quality advertising material.
In this way, the health location and the Potsdam Technology Centre with its numerous educational and research institutions and science parks are optimally presented and made even more visible to investors and other financiers.
"We want to build a strong network from which innovations can emerge."
