Rating: Worth seeing! - STAAR Refractive Camp Remote 2022

Networking, training and exchanging ideas: STAAR Surgical AG, manufacturer of implantable lenses for optimal vision without glasses, pursues these goals with its "Refractive Camps". In Germany, the internationally active US company used to invite its refractive managers to Hamburg once a year to present new developments and differentiated perspectives on how best to advise patients.
Corona also forced the company to break new ground here: 3pc was commissioned to design and technically implement a digital edition of the format.

EVO ICL

STAAR Surgical

Vividly conveyed: knowledge and experience reports via livestream

Around 100 participants learned about the implantable Collamer lens EVO ICL via livestream from the 3pc studio and benefited from an interactive programme with video clips, live surveys, specialist presentations and on-site interviews.

In addition to the technical exchange and knowledge transfer, influencer and model Klaudia Giez reported on her positive experiences with the EVO-ICL lens in the studio. Klaudia, who is known to many as the contestant "Klaudia mit K" from Germany's Next Topmodel or as a participant in the WOK World Cup, received her life-changing visual acuity herself a few years ago and was able to report on her experiences and personal moments of happiness on site.

"My impression of 3pc is really, really good. I have to say, the technology behind it is really amazing. All the people "behind the scenes" are also incredibly exciting for me. For us at STAAR, this is also the first real remote event and that's why it was so important for us to get professionals on board. I can now see that this was the right decision."

Mariam Sekandari, Marketing Manager Germany, STAAR Surgical AG, September 2022

A clear view of the concept and implementation

Behind the professional handling of the successful event was not only a lot of fun on the job, but also a lot of expertise on our part: a consultation workshop in advance helped those involved to define a common thread for the event and not only to agree on possible tools, but above all to familiarise themselves with digital or hybrid mediation and cooperation approaches.

3pc also produced various media inserts for the event itself (invitation trailer, behind-the-scenes documentation, animations) as well as social media postings during the supportive preparation phase. 3pc also designed the studio set with sustainable roll-ups and staged it with the right lighting mood.

Visibly enthusiastic

Together, the participants beamed into the camera for the final photo. And unanimously agreed, which was also reflected in the behind-the-scenes video and the participants' feedback: "What a great evening, both in terms of the technical aspects and the atmosphere! What a successful accompaniment!

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For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

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Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.