Your global Compass
High-level strategy consulting with a focus on geopolitics: this is the field of Agora Strategy. International experts stand for business intelligence and global networking in political risk analyses, strategic policy advice and international crisis management. This, as well as the corporate values of ownership, courage, humility and loyalty, should also be reflected in the public image - 3pc created a new visual presence in a rebranding process.
Confident appearance for the powerhouse
The new corporate design shows concentrated expertise and powerful principles at first glance: A new logo with a stylised wind rose now picks up on the claim "Your Global Compass"; a fresh, bright red as an accent colour symbolises mindfulness and topicality as well as awareness of one's own value. Both are key elements of the overall appearance that make the essence of Agora Strategy intuitively recognisable.
Together towards the new line
The new corporate design should communicate the philosophy and corporate culture to the outside world in a clear, straightforward and appealing way - the participants agreed on this in a co-creative vision workshop. It was important for us to involve all participants in the entire development process for the new corporate design. Until the finalisation, a jointly defined communication rhythm ensured that ideas and wishes were valued and combined to create a coherent new image.
Powerful complete design package for all occasions
The new design now not only characterises the refreshed online presence, but we have also redesigned the entire business equipment for a consistent external impression - from the logo and the new colour scheme to the typographic realignment and the adapted visual language. A style guide also enables the stringent use of individual elements in the future.
Whether website, PowerPoint and Word templates for reports or letter templates and business cards: the high recognition value ensures a positive and brand-appropriate perception on all channels. Strong corporate design - for strong values.
