Botanischer Garten und Botanisches Museum Berlin
The Botanic Garden is growing into the future
The Botanic Garden Berlin presented its future concept to its employees, the press and a broad audience in three different analogue and hybrid event formats. In front of the impressive natural backdrop, Berlin's Governing Mayor Michael Müller opened the evening programme with guests from politics, science and society with a speech on topics such as climate change, the biodiversity crisis and the future of the garden. In close cooperation with the Botanical Garden team, 3pc developed a new landing page and took over the technical realisation of the events. The programme was broadcast as a live stream on the landing page created by 3pc in the new corporate design and on various social media.
The digital centre for live communication
We redesigned the entrance to the Botanical Garden's website by designing and technically implementing the landing page based on minigram's new corporate design. A customised web style guide was developed in advance. In the background, our e-publisher:stage, a CMS specially designed for the theatre and cultural sector, ensures the right performance. Invitation management was handled by the in-house newsletter tool e-publisher:mail and was also realised in-house for this production.
Experience & discover together
From regional catering with products from our own garden cultivation to stylish furniture and branding elements in the new corporate design - the love was in the detail and we always had our digital participants in the livestream in view.
Missed the livestream? No problem, we recorded it!
