The largest technology museum in the world

A digital reorientation: heading for the goal with workshops

First stop: The brand workshop as the most important basis for the digital reorientation of the museum and for defining central attributes of the new website. Our aim was to translate the competences and thematic positioning of the Deutsches Museum into a brand vision with an individual set of values and user promise. The result? Bringing the brand to life! Together, we developed a brand personality for the Deutsches Museum. We involved various stakeholders in the workshop to ensure that the brand identity is lived and transported by all employees as much as possible.

A customised layout

One museum - five locations: Deutsches Museum - Museumsinsel, Deutsches Museum Bonn, Deutsches Museum Nürnberg, Flugwerft Schleißheim and Verkehrszentrum München. We have developed separate key visuals for each of the different locations.

Deutsches Museum Digital

The website as a museum. The exhibitions are expanded with digital content on the web. This makes it possible to display individual objects on the website, for example for thematically appropriate exhibitions or focal points.

Rethinking content

In addition to the many practical service features, we have also reorganised the content and used storytelling to present it clearly in key topics. Better networking of content: An extensive category system now makes it possible to display related content anywhere on the site in a simple and targeted manner. This is particularly practical for the museum blog, which now has greater editorial freedom.

Thanks to a target group-specific content concept, knowledge is communicated even more directly. Training in search engine optimisation and the design of a writing style guide support the editors in bringing the sophisticated content to the users in a targeted manner.

New feature: Today+

An important format of the site is the calendar, which can also display events and exhibition announcements for specific locations. The "Today +" feature summarises the most important facts about a visit to the museum at a glance.

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors. 

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.