Visual campaigns for the Musikfest Berlin

The Berliner Festspiele Orchestra Festival - organised in cooperation with the Berliner Philharmoniker Foundation - is the spectacular start to the Berlin concert season every year in late summer. Top international orchestras, instrumental and vocal ensembles present an ambitious festival programme together with the major symphony orchestras of the city of Berlin, each with a different thematic focus.

berlinerfestspiele.de

Since October 2022, 3pc has been responsible for the conception, implementation and strategic support of Musikfest Berlin's visual identity. Based on the new corporate design developed by 3pc for the Berliner Festspiele, a separate space is being created for the campaign design of Musikfest Berlin.

Elementary components of the appearance are the present logo in the form of the word mark and the annually changing colour scheme, which in combination leave a lasting impression both in the cityscape and on the screens of the target groups. The collaboration includes the conception and implementation of the visual campaign and, in print, the design of posters, evening programmes, advertisements for newspapers and magazines as well as many other products such as libretti, XXL banners and displays.

Gestaltete Flyer und Plakate des Musikfest Berlin 2023 bis 2025, ausgelegt in verschiedenen Farben und Formaten mit großen Typografie-Elementen und Festivaldaten.

3pc's digital services include developing and animating the annual cinema trailer and adapting it for online distribution channels, adapting the campaign design to banner formats for websites and newsletters as well as static and animated applications for social media channels and online adverts.

The key requirement is always seamless applicability in both digital and analogue media. In close coordination with the Berliner Festspiele, user-centredness, accessibility and a clear reference to the Berliner Festspiele umbrella brand determine the design.