What type of climate protector are you?

Climate change affects us all. Everyone can make a difference with their behaviour. In order to address climate change and motivate more people to act in a climate-friendly way, we designed and implemented the "How do you click?" tool on behalf of the Federal Government Press and Information Office.

wieklickstdu.de/climateprotection

The aim was to develop a tool that encourages people to engage with political issues in a low-threshold, interactive and informative way.

A tool for political communication

Based on the classic personality tests, the tool is a fun way to find out which climate protection type best suits you. Whether you are a Preserver, an Innovator or an Activist, by clicking through a series of questions you not only find out more about yourself, but are also encouraged to rethink your own actions. In order to provide assistance for a more climate-friendly everyday life, users receive customised climate protection tips as well as the opportunity to find out more on other pages of the Federal Government.

Strategy development and creative process

Together with the Press and Information Office of the Federal Government, we transferred the tool into concrete implementation: At the beginning of the strategy development process, we dealt intensively with the topic of climate protection communication and analysed the prevailing attitudes in the population and identified and sharpened the objectives and target groups. Central questions were always at the centre of the solution approaches: How can users be motivated to participate? What added value can the tool offer? What information can be communicated?

Click on what makes you tick and find out who you are: the test invites you to scrutinise and get to know yourself.

The climate protection types brought to life

The test was developed and verified with the help of user surveys: What do young people think about climate protection? In which areas of life do they come into contact with it?

Together with scientists from the field of environmental psychology, we used this as a basis to identify and develop the question matrix and evaluation system as well as six climate protection types.

With this test, we have created an easy introduction to the topic of climate protection without lacking any seriousness or depth.

Certified barrier-free design

The design is essential for an optimal user experience: it guides users through the test - clearly, without detours and unambiguously. Certified barrier-free, it emphasises the content and does without images. Instead, the illustrations of the climate protection types are shown to their best advantage.

Safety-tested and sustainable

The application is also technically lean and secure: no usage data is stored and only the front end is accessible online, which makes the site particularly fast and secure. Sustainable use has also already been considered: "How do you click?" can be connected to other topics and is ready for new editions.

All projects

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

The projects that move us are socially relevant, they matter. At the same time, they enable and inspire us to try out new ideas and concepts.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.