German Women's Council
Women7 Summit 2022 "Time to Deliver" with Olaf Scholz
40 representatives of international feminist organisations and interest groups (and a German chancellor) in the 3pc live studio, plus almost 600 other online participants: For the W7 Summit 2022, our agency's premises were transformed into the big hybrid stage for women's issues. The Women7 (W7), a network of women's rights associations, women's organisations and interest groups, campaign for women's rights and gender equality as a basis for negotiation among the economic nations of the G7 group.
"It is high time for action, results and clear commitments from the G7 on gender equality"
With the German presidency of the G7 summit, the German Women's Council hosted the W7 Summit 2022 in Berlin on 24 and 25 May. One of the highlights of the event, whose panellists included Family Minister Lisa Paus and Minister of State Anna Lührmann, was the handover of the W7 demands to Federal Chancellor Olaf Scholz in the 3pc studio on the second day of the event.
Invisible background qualities
"Time to deliver", in other words, time to deliver: This was also the case for us - but over a much longer period than just the two days of the event: 3pc was responsible for many components of the overall process, from the conception and invitation management to the co-creative development of the schedules, technical checks and dress rehearsals with all speakers and presenters, audiovisual pre-productions, live technology and interpreting through to the post-production of the event streams and the final thank-you ceremony.
Colourful red thread
The W7 CI used by our design team in line with the client's wishes ensured recognisability from the very first contact: the colour scheme derived from the W7 logo symbolised unity in diversity without being overwhelming - from the invitation to studio design and website design to media productions or studio inserts.
Background direction for the brilliant performance
Who performs how and when, at what time is which video shown? - In constant coordination with the project managers at W7, schedules were drawn up to ensure that the programme items at the event dovetailed smoothly. And while the 3pc graphics team and the film crew were still pre-producing short films and preparing belly bands with the names of the speakers, the service partners were being managed in the background: Simultaneous interpreters facilitated international collaboration, technical partners provided top equipment and helped with the realisation of the live stream.
Focus on the essentials - we take care of everything
On the event days, the participants were able to fully focus on the content, while 3pc welcomed guests arriving at a later time via live stream and was always ready to listen to participants' questions, provided technical equipment in the get-together and press area and also ran the technology.
Insights behind the scenes of the W7 Summit
Behind The Scenes
An event that continues to have an impact
While the visitors left the 3pc studio and the livestream after two days, obviously exhilarated by the event, our team was already working on rounding off the eventful days: letters of thanks were sent to all participants by email and crisp video summaries of the packed programme of the W7 Summit were created at the editing suite.
This means that you can now relive online at any time on the W7 website the great women who came to 3pc to share their expertise. And: what demands they presented to the W7 economic states via the Federal Chancellor. So that women's commitment to women's issues remains visible in the future.
Photos: Heidi Scherm / W7 Summit
