Workshops
Workshop offers
"We design websites for people - and therefore also with people. When we think together with our customers from the user's perspective, something magical happens."
From the idea to the concept - workshops as the foundation of any digital strategy
Workshops are the place where digital strategy begins and where ideas are generated in a particularly targeted manner - analytically, strategically and creatively. They often form the common foundation for a precise understanding of the target group, a consistent brand identity and concrete corporate goals. Guidelines for the design, content structure, user experience and communication of digital offerings are also defined here.
Digital strategy with method
Whether analysis and strategy workshops, creative workshops, design thinking seminars, workshops on design development and structuring the content of your digital offering - they all aim to develop solutions for specific issues. What are the needs of the users of your online offerings? How can the workflow in your editorial department be made more efficient? How can knowledge management work in your organisation?
The workshop concept and choice of methods should be tailored to the respective individual requirements and conditions. After all, it's not about catering to trends, but about developing convincing results that both users and employees can be enthusiastic about in the end.
We offer workshops in Berlin and throughout Germany for industry, commercial enterprises, research and cultural institutions, universities and non-profit organisations. With us, with you, or internationally on request.
Co-creation for an excellent digital user experience
Workshops are also an opportunity to get to know each other: Ideally, all target group representatives and stakeholders sit at the table. This allows them to report directly on their experiences and needs in terms of user experience, usability and information, resulting in a lively exchange about content, experiences and specialised knowledge, with unexpected insights and exciting learnings guaranteed. The jointly gained insights are then transferred to the strategic and creative process.
In our workshops, idea meets realisation, question meets answer, challenge meets innovation. We take over the moderation and accompany the transition from theory to practice.
Topics and objectives of our workshops
The core topics of our workshops are - among others - strategy, user-centricity, user experience and communication. There is a simple reason for this, because in our opinion, digital applications and communication in the digital world should be: user-centred, relevant, focused and emotional.
On the one hand, these characteristics are based on a strong brand identity, from which focussed goals, strategy, clear messages and operational measures can be derived. On the other hand, in-depth knowledge of target groups is a prerequisite for guiding users, addressing them in a targeted manner and providing them with useful, moving, entertaining or helpful information at the relevant touchpoints.
For example, personas and user journeys are used in workshops during the analysis phase to help you better understand the needs of your target groups and identify relevant touchpoints. To support this, we incorporate analysis results from usability tests and user surveys, for example.
In the definition phase, we offer brand identity workshops that sharpen the brand, positioning and brand communication. By developing an info cosmos, information structures are visualised, adapted to the needs of users and concretised with the help of card sorting for page structures and information architecture.
In our design thinking workshops, concrete solutions for online applications are developed during the design phase. With the help of paper prototyping and wireframing, the first building blocks and modules of your website are formulated in more detail.
The aim of all our methods is and remains to work with you to develop solutions that are acceptable to everyone and that we can implement promptly.
Our methods and creative techniques
Personas: Let's breathe life into your target groups! What are representatives of different user groups interested in? What requirements do they have of your offering?
User journey/persona stories: What are the typical daily routines of your target groups and where are the touchpoints with your digital offering? How and with what information needs do users navigate your website?
Future journey: One question, many productive answers. Where will you be in a year's time if the project has run more than optimally? With this positive scenario, we create space and opportunities. The negative counterpart shows risks and challenges.
Brand identity and communication goals: values, vision and clear messages! Let's combine strategy with character. What makes your company or organisation special? We set smart goals for what should be communicated visually and linguistically.
Brand narrative/brand story: What is the story of your company? Which narratives can you use to inspire your users? How can you use storytelling and narrative patterns for different channels and formats?
Infocosmos: Is your organisation complex? Let us uncomplicate it! How close to the core do certain organisational units work, what information and services do they provide? We derive organisation and design principles that provide orientation for you and your target groups.
Card sorting: Do you really need ten main menu items? In card sorting, we develop lean, logical navigation and menu structures as well as information architectures that are primarily focussed on users.
Design Thinking : The best innovations are created through interdisciplinary collaboration and room for creativity. In an iterative process, we develop solutions and concrete prototypes for your project.
Paper prototyping/wireframing: How could the calendar module be structured? Where is the teaser for the publication? Let's try it out! We use scraps of paper to visualise variations of user interfaces and gradually sketch out content elements and page types as a framework for your new website.