Enthusiasm for your goals thanks to storytelling
Utilise the power of stories for your strategic communication
The workshop
Today, storytelling is more important than ever for reaching people: In order to stand out from the almost infinite range of communication offerings, messages must be embedded in appealing stories. Because stories entertain, impart knowledge and make ideas and arguments tangible. From founding myths to brand stories and transformation narratives - storytelling is an excellent way to familiarise readers with your brand, service or product.
In unserem Storytelling-Vortrag und -Workshop zeigen wir Ihnen die Chancen dieser Methode für die strategische Kommunikation und vermitteln die praktischen Grundlagen. Mithilfe von co-kreativen Übungen finden wir mit Ihnen gemeinsam heraus, wo spannende Geschichten in Ihrer Organisation stecken und wie sie diese für Ihre Ziele nutzbar machen können.
The facts
Preliminary discussion
Interactive lecture and workshop (approx. 4 hours)
Evaluation
Our approach
Needs-orientated: We listen. Through dialogue, we find out where there is a need for action and how we can best set up the strategy development process.
Co-creative: The best ideas are developed together. We actively support you and your team in development processes and thus ensure a high level of acceptance.
Target group-orientated: We develop products and offers tailored to your needs and interests - from the analysis to the detailed concept.
Practice-orientated: We measure ourselves by practical results. We always develop our concepts and solutions with a view to good realisability.
Participants
Our programme is aimed at anyone who designs internal or external communication: Employees and managers from the fields of communications, marketing, PR or human resources - in other words, people who want to build trust, strengthen the bond with target groups and generate enthusiasm for products or services.
Programme of the workshop
1 / Preliminary discussion
In our first meeting, we would like to get to know you and find out about your goals and challenges. We plan our joint project and discuss whether we can gather input from the participants in advance in the form of a small survey, which we can use for preparation.
2 / Interactive storytelling presentation
We start with a one-and-a-half-hour presentation in which we explain the potential of storytelling techniques for organisational communication and explain the basics, strategies and forms of storytelling. We will use short exercises and discussion moments to establish a link to your communication needs and respond to your questions. The following key elements will be covered in the presentation:
- What is storytelling and what does it mean from a communications strategy perspective?
- What structures, elements and principles are there?
- How do you find a suitable storyline and build a suspenseful arc?
- How are stories staged editorially and in multimedia?
3 / Practical advice with workshop exercises
We then conduct a two-hour hands-on session: In it, we work with you to identify the aspects and topics of your work that are suitable for storytelling. In the group, we work on sketches for one or two exciting examples. We also advise you on the editorial processing and playout of the content.
Our team
In storytelling, strategy and editorial realisation go hand in hand. Our content experts are passionate about complex topics and combine a goal-orientated approach, methodological knowledge and creative writing. Find out more about us: