Digital association communication for Germany's HR
The Deutsche Gesellschaft für Personalführung e.V. (DGFP) has been the competence and career network for HR experts for over 65 years. Digital communication plays a key role in this. To make this even more efficient in the future, we developed a comprehensive concept for the relaunch and made the complex website more service- and user-orientated.
Digital transformation with a method: the DGFP repositions itself
The task was to present the extensive web offering in a clearer and more target group-orientated way. In workshops, our experienced concept developers worked with the client to develop the communication goals and the requirements of the target group in the form of personas and user stories, as well as analysing the competition and conducting user interviews. Based on this, 3pc developed a new, responsive design that also visually emphasises DGFP's core competencies.
Reach your destination with just a few clicks - navigate efficiently
The main domain dgfp.de and subdomains such as gmbh.dgfp.de are graphically differentiated from each other - but still clearly recognisable. DGFP's tasks, topics and services are bundled together in a new navigation structure. HR seminars are now easier to find thanks to the new user-friendly search and filter function.
The Deutsche Gesellschaft für Personalführung e.V. has been the competence and career network for HR enthusiasts for 65 years.
A big plus in the day-to-day work of editors: our uncomplicated backend
Not only the users, but also the editors benefit from the new simplicity: the website was relaunched in TYPO3 7 LTS. A major advantage of the open source system is that it is modularly expandable and therefore offers a high degree of flexibility.
The new functions include audio and video content, an interactive map with integrated calendar and picture galleries.
The programming of a new interface significantly speeds up and optimises the DGFP's booking and registration processes.
We build bridges between the systems: Interface to CRM
We have also significantly accelerated and optimised DGFP's booking and registration processes by programming a new interface: seminars from DGFP's Customer Relationship Management (CRM) can be displayed on the website via the interface and new registrations and bookings can be exported directly back into the CRM.
