Deutsches Symphonie-Orchester Berlin
Seasonal design 2024/2025 for the Deutsches Symphonie-Orchester Berlin (DSO)
We are setting new standards in the classical music scene with the Deutsches Symphonie-Orchester Berlin for the 2024/2025 season design. With a modern, high-contrast black and white aesthetic and a feminist programme policy, the DSO remains innovative and inspiring. Discover how we merge visuals and music in a unique campaign and inspire the Berlin audience!
As a pioneer in the landscape of top international orchestras, the DSO is constantly driving social discourse in classical orchestral music. It has demonstrated this not least with its feminist programme policy ("No concert without a female composer" in the 2023/2024 season).
We support the DSO in doing justice to this self-image in terms of graphics and communication, exploring progressive paths and continuing to inspire Berlin audiences.
A compilation of impressions from the print shop
Further development in co-creation
The goal was clear from the outset: the new visual identity introduced for the 2023/2024 pre-season was to be further developed for the 2024/2025 season. In a co-creative process, we determined the extent to which the design elements should be further developed. The central design feature remains the DSO logo wallpaper and acts as a link to the previous season.
Concentrating on the essentials
In the rest of the design, we followed our credo of user-centredness. The result is the reduction of the colour scheme to the maximum contrast: black and white. Highlighting the most important information promotes legibility and structure. The use of colour is reserved for the image motifs and the centred DSO logo.
Bringing soundscapes to life
The content is complemented by a photographic image series embedded in the campaign design, which we conceived in close collaboration with the DSO and realised with photographer Hyesoo Chung.
"The Great Hall of the Philharmonie Berlin harbours far more than meets the eye. The sounds in the room create scenes, emotions and entire worlds that often only exist inside the listener, where they blossom in the most marvellous way. Our richly laid table makes the creations, ideas and soulscapes of vibrating air visible: the musicians of the DSO celebrate a feast, a spectacle, a communion with the composers and the figures and stories that arise from their music - hallelujah." - Henriette Kupke (Art Director DSO)
