Seasonal design 2024/2025 for the Deutsches Symphonie-Orchester Berlin (DSO)

The DSO version of The Last Supper with orchestra members and actors on the stage of the Philharmonie

We are setting new standards in the classical music scene with the Deutsches Symphonie-Orchester Berlin for the 2024/2025 season design. With a modern, high-contrast black and white aesthetic and a feminist programme policy, the DSO remains innovative and inspiring. Discover how we merge visuals and music in a unique campaign and inspire the Berlin audience!

dso-berlin.de

As a pioneer in the landscape of top international orchestras, the DSO is constantly driving social discourse in classical orchestral music. It has demonstrated this not least with its feminist programme policy ("No concert without a female composer" in the 2023/2024 season).

We support the DSO in doing justice to this self-image in terms of graphics and communication, exploring progressive paths and continuing to inspire Berlin audiences.

A compilation of impressions from the print shop

Further development in co-creation

The goal was clear from the outset: the new visual identity introduced for the 2023/2024 pre-season was to be further developed for the 2024/2025 season. In a co-creative process, we determined the extent to which the design elements should be further developed. The central design feature remains the DSO logo wallpaper and acts as a link to the previous season.

A small insight into the inside pages of the season brochure 24/25 in the form of a collage

Concentrating on the essentials

In the rest of the design, we followed our credo of user-centredness. The result is the reduction of the colour scheme to the maximum contrast: black and white. Highlighting the most important information promotes legibility and structure. The use of colour is reserved for the image motifs and the centred DSO logo.

The open season brochure held by two hands, the neon green outer pages of the cover seem particularly striking

Bringing soundscapes to life

The content is complemented by a photographic image series embedded in the campaign design, which we conceived in close collaboration with the DSO and realised with photographer Hyesoo Chung.

"The Great Hall of the Philharmonie Berlin harbours far more than meets the eye. The sounds in the room create scenes, emotions and entire worlds that often only exist inside the listener, where they blossom in the most marvellous way. Our richly laid table makes the creations, ideas and soulscapes of vibrating air visible: the musicians of the DSO celebrate a feast, a spectacle, a communion with the composers and the figures and stories that arise from their music - hallelujah." - Henriette Kupke (Art Director DSO)

The slider contains a selection of images from the photo shoot for the current season of the DSO, the images have religious characteristics and quote the respective concerts they represent in their visual language

A series of ABO posters from this year's season hang on an urban city wall

All projects

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

The projects that move us are socially relevant, they matter. At the same time, they enable and inspire us to try out new ideas and concepts.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.