The fascination of history: The German Historical Museum

Projects with purpose

For over 30 years, we have been working with remarkable institutions from the education, science, culture, administration or business sectors.

All our projects are based on common features: their demand for a high standard of editorial quality, their complexity and the fact that they are part of a greater societal change.

Throughout our work, an innovative and strategic outlook is key. At the same time, we have the highest demands on usability, design and the underlying technology of our work. All of these components must prove sustainable in the long term.

The projects that move us are socially relevant, they matter. At the same time, they enable and inspire us to try out new ideas and concepts.

In all contexts, we value a comprehensive understanding of the diverse organizational cultures of our clients. We know how to support employees in change processes and how to moderate cultural change.

We see consulting as a joint process in which we use co-creative elements as effective and active forms of collaboration. Our aim is to involve all relevant stakeholders in finding solutions in order to achieve an optimal result that will be accepted in the long term.

Awards

Our work has received many awards. We work on projects with journalistic standards and high benchmarks for design and usability. Thanks to these criteria, 3pc was awarded the Grimme Online Award as well as other prizes.

"In a world permanently surrounded by media and technical evolution our perception is changing, user interfaces - the interfaces between human and machine - play a key role. This is where the future is negotiated and where we help shape it.“

Armin Berger, founder and CEO

Selected Projects

Germany's most popular voting tool

The interactive voting tool, Wahl-O-Mat (‘VotAutomaton‘) has become an indispensable part of voting behaviour in Germany since the 2002 parliamentary elections. The award-winning tool, and its ergonomic and distinct look, was developed by 3pc in close collaboration with the German Federal Agency for Civic Education. During election time, it is number 1 in the app store and is one of Google's most popular search terms. Its unique gamification of politics and user-centric sets Wahl-O-Mat apart from any other election tool.

Our app has been played over 100 million times and is compatible with iPhone, iPad and android smartphones.
Federal Ministry of Education and Research - #innovationsland Deutschland campaign

Innovation - what does that actually mean? For Germany, the world, and for each and every one of us? How can we encourage the powers of innovation in our country? - These are the kind of questions that we have dealt with in the #innovationsland Deutschland campaign. On behalf of the Federal Ministry of Education and Research and together with the lead agency, we developed a strategy and a design concept for their digital campaign. We are also jointly responsible for the design of their campaign program.
A new digital identity for the Goethe Institut

The Goethe-Institut is the cultural institute of the Federal Republic of Germany and has been advancing globally the foreign cultural and educational policy worldwide for over 50 years. What does the Goethe-Institut with its 157 offices in 98 countries stand for in the digital age? With an audit on its overall digital presence, we systematically analyzed the Goethe-Institut's digital strategy to date and developed recommendations on how the renowned organization should position itself in the future. With the establishment of the Goethe Lab as a new organizational unit, the Goethe-Institut is now repositioning itself in the area of innovative language technologies.
Berlin Institute of Health: How Research becomes Healthcare Policy

The Berlin Institute of Health (BIH), located at the renowned university hospital Charité, is a scientific institution for medical translation and precision medicine. The BIH is dedicated to new approaches for better prognoses and novel therapies as well as unsolved health problems. We provide support for the BIH and have completely relaunched their website. In the course of a relaunch process, the multisite www.bihealth.org was subjected to a continuous technical, content-related and visual refresh in individual work packages. Our challenge was to present the technical system, which had grown over time into a complex content structure, in a user-optimized manner containing information appropriate to their target group.

Our Clients

For over 27 years, we have been successfully working with federal ministries and public institutions, cities and communities, universities, research foundations, museums, cultural institutions as well as private businesses.

The Deutsches Historisches Museum is Germany's national history museum - a place where history is communicated and discussed in a lively way. As an information medium and storehouse of knowledge, the website is the most important means of communication. With the relaunch, we have created a strong and creative appearance and linked the various offers in a user-friendly way.

dhm.de

Co-creation and workshops

The collection of the German Historical Museum comprises around 1,000,000 objects. In the permanent exhibition "German History from the Middle Ages to the Fall of the Wall" in the Zeughaus, it displays 7,000 of these objects. In a co-creative process with the DHM, we developed a concept for the new information architecture and navigation structure in workshops using personas, card sorting and paper prototyping.

The website is at the centre of the DHM's online offerings: It is the core element from which all other offers and sub-brands can be accessed.

A unifying design for different use cases

The Zeughauskino was integrated into the DHM website as an independent section. Users can easily switch between the two content hubs - a customised layout ensures that the Zeughauskino forms its own brand within the overall website.

Our graphic designers have created a basic layout for various use cases that sets individual accents for different offers.

Digital collection

Currently, 740,000 of the 1,000,000 objects in the collections have been digitised. On the website, individual areas of the collection are now clearly represented in thematic groups via digital copies. To this end, we have linked the object database to the website.

"In order to meet the information and knowledge needs of our visitors, digital standards ensure user-friendliness on our new website."

Peter Schützhold, Digital Communication, German Historical Museum

The project started in the middle of the first lockdown. We then quickly switched to virtual meetings - which worked perfectly.

Jana Friedel, Project Manager

Archives made accessible

The DHM's digital cosmos has grown steadily over the past decades and has become structurally diluted. Exhibition pages from the 1990s are still online. With our technical concept, we have ensured that these "old" HTML websites are still accessible and fit seamlessly into the overall offering.

A deep look into the archive: The migration included content, dates and films from the past 20 years.

We imported the DHM blog posts from Wordpress to create additional related content on the website.

White on black: Dark Mode

Dark mode is the trend: more and more apps are offering a dark mode in their settings. This drastically reduces the amount of white in order to save energy and protect the eyes. To achieve this, the colours are reversed in dark mode. Everything that is light becomes dark. Everything that is dark becomes light.

The Today+ feature brings together all the important information about a visit to the museum at a glance.

Solr search

For optimal search performance on the site, we have set up a Solr search with various sub-searches, which also includes the Zeughauskino's programme schedule and programme archive, for example.